Investment and M&A transaction comps

Consumer Investment & M&A Transaction Comps

Global consumer investments, capital raises and M&A transactions across CPG, food, beverage, beauty, personal care, wellness, pet and adjacent branded categories.

113
Reviewed transactions
81
With price data
4.3x
Median EV or valuation / revenue
16.1x
Median EV or valuation / EBITDA
Year Transactions Priced Median EV or valuation / revenue Median EV or valuation / EBITDA
2026 6 5 2.9x 9.9x
2025 12 12 3.3x 12.7x
2024 6 6 4.2x 16.0x
2023 14 12 4.1x 21.6x
2022 16 6 4.9x 20.4x
2021 18 14 4.7x 15.0x
2020 10 5 4.2x 14.7x
2019 6 5 4.4x 18.7x

Sortable transaction comps

Consumer transaction table

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Rows with reported value

24 / 25

Acquisition value, USD

USD 80B

Investment capital, USD

USD 10.2M

Median EV or valuation / revenue

3.3x

Columns

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25 shown of 113 matching transactions. Click any transaction row for more detail.

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Thorne
Control
2026-08-04 Procter & Gamble 3,800 - -
SupplementsVitamins
+2
VMSWellness
2026-07-31 Orkla Snacks (Orkla ASA) 235 1.9x 9.9x
CPGConfectionery
+3
Private Label ConfectionerySugar ConfectioneryVegan Confectionery
Saltair
Control
2026-07-30 TSG Consumer 458 4.6x 15.3x
ConsumerBeauty
+3
Body CarePersonal CareSkin Care
Vitabiotics
Control
2026-07-24 Bain Capital Undisclosed - -
ConsumerConsumer Health
+5
MineralsMinerals And Supplements (VMS)NutraceuticalsSupplementsVitamins
Sudsies, Inc.
Control (29%)
2026-07-20 EVI Industries, Inc. 35 1.6x 6.1x
ConsumerDry Cleaning
+3
Garment CareGarment Care ServicesLuxury Garment Care
Grüns
Control (80%)
2026-04-09 Unilever 896 4.0x -
ConsumerGummies
+3
Nutritional SupplementsSupplementsWellness
Huel
Control (100%)
2026-03-23 Danone 1,160 3.5x 34.8x
CPGComplete Nutrition
+5
Complete Nutrition / Meal ReplacementDirect To ConsumerFunctional NutritionMeal ReplacementPlant Based Nutrition
Kenvue
Control (100%)
2025-11-03 Kimberly-Clark 48,700 3.2x 14.3x
ConsumerConsumer Health
+2
Personal CareWellness
WK Kellogg Co
Control (2%)
2025-07-10 Ferrero 3,100 1.1x -
ConsumerFood & Beverage
+1
Packaged Food
Space NK
Control (100%)
2025-07-10 Ulta Beauty 399 1.1x 10.5x
ConsumerBeauty
+2
Beauty RetailRetail
Dr. Squatch
Control (99%)
2025-06-23 Unilever 1,426 3.6x 15.8x
ConsumerMens Grooming
+1
Personal Care
rhode
Control
2025-05-28 e.l.f. Beauty 800 3.8x -
ConsumerBeauty
+2
Beauty And SkincareSkin Care
Touchland
Control
2025-05-12 Church & Dwight 700 5.4x 12.7x
ConsumerBeauty
+1
Personal Care
Skechers
Control
2025-05-05 3G Capital 9,420 1.0x -
ConsumerApparel
+3
FootwearFootwear And ApparelTake Private
Versace
Control (100%)
2025-04-10 Prada Group 1,375 1.3x -
ConsumerFashion
+2
LuxuryLuxury Fashion
LesserEvil
Control
2025-04-03 The Hershey Company 815 4.9x -
ConsumerBetter For You Snacks
+2
Food & BeverageSnacks
poppi
Control (45%)
2025-03-17 PepsiCo 1,650 3.3x -
ConsumerFood & Beverage
+1
Functional Beverages
Alani Nu
Control
2025-02-20 Celsius Holdings 1,650 2.8x 12.0x
ConsumerFood & Beverage
+1
Functional Beverages
Minimalist
Control (91%)
2025-01-22 Hindustan Unilever 342 5.9x -
ConsumerBeauty
+3
Beauty And SkincareIndiaSkin Care
Beautynova
Control
2024-03-18 PAI Partners 365 2.5x 10.6x
CPGBeauty & Personal Care
+2
GroomingHair Care
ChapStick
Control
2024-01-25 Suave Brands Company 510 - -
ConsumerBeauty
+3
Lip BalmLip CarePersonal Care
Ultra Violette
Capital Raise
2024-01-23 Aria Growth Partners 10 - -
CPGBeauty And Personal Care Sun Care
+3
SkincareSun CareSunscreen
RoC Skincare
Control
2024-01-23 Bridgepoint 511 3.3x 20.0x
CPGAnti Aging Skincare
+2
DermocosmeticsSkincare
Sunday Natural
Control (55%)
2024-01-15 CVC Capital Partners 875 8.0x 16.0x
ConsumerDirect To Consumer
+3
NutritionSupplementsVitamins
2024-01-01 Puig 354 5.0x -
CPGBeauty
+4
Body CareHaircarePremium SkincareSkincare
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.