Hypermarcas Brands (Brazilian personal care and beauty business) acquired by Coty
Coty agreed to acquire Hypermarcas Brands (Brazilian personal care and beauty business), a Brazilian beauty and personal care brand, on Nov 2, 2015.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Hypermarcas Brands (Brazilian personal care and beauty business)
- Acquirer
- Coty
- Seller
- Hypermarcas S.A.
- Announced
- 2015-11-02
- Geography
- Brazil
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-12
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
BRL 3.8B
Unverified
100% enterprise value | BRL
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $981M USD using FX date 2015-11-02 at 0.2582 BRL/USD.
EV / revenue
3.89x
Unverified
Period: FY2014
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Basis
- Estimated enterprise value: BRL 3.8bn.
- Implied EV / revenue is 3.89x, calculated from BRL 3.8bn value and BRL 978m revenue.
- EV/revenue is estimated.
- Metric period: FY2014 2014.
Source summary
Coty 10-K, filed 2026-08-20
ConfirmedAcquisition of Hypermarcas Brands (Brazilian personal care and beauty business) by Coty.
Open sourceCoty 10-K, filed 2026-08-20
ConfirmedIn addition, acquisitions of foreign businesses, new entrepreneurial businesses and businesses in new distribution channels, such as our acquisition of the Brazilian personal care and beauty business of Hypermarcas S.A. (the “Hypermarcas Brands”) and our joint venture with Kylie Jenner, entail certain particular risks, including potential difficulties in geographies and channels in which we lack a significant presence, difficulty in seizing business opportunities compared to local or other global competitors, difficulty in complying with new regulatory frameworks, the acquisition of new or unexpected liabilities, the adverse impact of fluctuating exchange rates and entering lines of business where we have limited or no direct experience.
Open sourceCoty 10-K, filed 2026-08-20
ConfirmedWe may not have adequate or any insurance coverage for some of these legacy matters, including matters assumed in the acquisition of the P&G Beauty Business, the Hypermarcas Brands and the Burberry fragrance business, and the joint venture with Kylie Jenner.
Open sourceContinue your research
Related transaction comps
King Kylie, LLC (Kylie beauty business) acquired by Coty Inc.
2019-11-18 · Confirmed
View transaction → Same buyer / investorBurberry fragrance business acquired by Coty
2017-04-03 · Confirmed
View transaction → Same buyer / investorghd acquired by Coty Inc.
2016-11-21 · Confirmed
View transaction → Same buyer / investorP&G Beauty Business acquired by Coty
2015-07-09 · Confirmed
View transaction →