Confirmed Preliminary Control Unknown Transaction verified BeautyPersonal Care

Hypermarcas Brands (Brazilian personal care and beauty business) acquired by Coty

Coty agreed to acquire Hypermarcas Brands (Brazilian personal care and beauty business), a Brazilian beauty and personal care brand, on Nov 2, 2015.

Preliminary: The transaction value and EV/revenue are not yet independently verified.

Transaction summary

Target
Hypermarcas Brands (Brazilian personal care and beauty business)
Acquirer
Coty
Announced
2015-11-02
Geography
Brazil
Tags
BeautyPersonal Care
1 more tag
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-10-12
Latest update
2026-10-31

Value and multiples

100% enterprise value

BRL 3.8B

Unverified

100% enterprise value | BRL

Basis: Estimated

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $981M USD using FX date 2015-11-02 at 0.2582 BRL/USD.

EV / revenue

3.89x

Unverified

Period: FY2014

Basis: Estimated

EV / EBITDA

-

EBITDA basis not stated

Basis: Estimated

Basis

  • Estimated enterprise value: BRL 3.8bn.
  • Implied EV / revenue is 3.89x, calculated from BRL 3.8bn value and BRL 978m revenue.
  • EV/revenue is estimated.
  • Metric period: FY2014 2014.

Source summary

Coty 10-K, filed 2026-08-20

Confirmed

Acquisition of Hypermarcas Brands (Brazilian personal care and beauty business) by Coty.

Open source

Coty 10-K, filed 2026-08-20

Confirmed

In addition, acquisitions of foreign businesses, new entrepreneurial businesses and businesses in new distribution channels, such as our acquisition of the Brazilian personal care and beauty business of Hypermarcas S.A. (the “Hypermarcas Brands”) and our joint venture with Kylie Jenner, entail certain particular risks, including potential difficulties in geographies and channels in which we lack a significant presence, difficulty in seizing business opportunities compared to local or other global competitors, difficulty in complying with new regulatory frameworks, the acquisition of new or unexpected liabilities, the adverse impact of fluctuating exchange rates and entering lines of business where we have limited or no direct experience.

Open source

Coty 10-K, filed 2026-08-20

Confirmed

We may not have adequate or any insurance coverage for some of these legacy matters, including matters assumed in the acquisition of the P&G Beauty Business, the Hypermarcas Brands and the Burberry fragrance business, and the joint venture with Kylie Jenner.

Open source

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