Confirmed Control Closed Transaction verified ConsumerFood & BeverageProtein Bars

Chicago Bar Company LLC (RXBAR) acquired by Kellogg Company

Kellogg Company acquired Chicago Bar Company LLC (RXBAR), a US protein bars brand, on Oct 6, 2017.

Transaction summary

Target
Chicago Bar Company LLC (RXBAR)
Acquirer
Kellogg Company
Seller
-
Announced
2017-10-06
Geography
United States
Tags
ConsumerFood & BeverageProtein Bars
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-10-04
Latest update
2026-10-04

Value and multiples

100% enterprise value

USD 600M

100% enterprise value | USD

Basis: Estimated

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

5x

Period: 2017E Net Sales 2017

Basis: Derived from source data

EV / EBITDA

-

EBITDA basis not stated

Basis: Derived from source data

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 600M

Announced purchase price; announcement separately states approximately $400 million net of tax benefits.

Basis

  • USD 600m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
  • Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
  • Implied EV / revenue is 5x, calculated from USD 600m value and USD 120m revenue.
  • Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
  • The announced $600 million purchase price is treated as estimated whole-company EV under FCR-211; no debt/cash bridge is disclosed. The announcement separately gives approximately $400 million net of tax benefits and states the price is subject to working-capital and net-debt adjustments. Approximately $120 million of 2017 net sales was an estimate; projected 2018 EBITDA multiple was 12–14x inclusive of tax benefits, with no EBITDA amount disclosed. Kellogg reported RXBAR net sales of $27 million and operating profit of $3 million for the post-acquisition reporting period in 2017, and $186 million net sales for 2018. These reported acquired-business figures are not full-year standalone results; operating profit is not EBITDA. The reported EBITDA multiple range is not converted to a scalar. Kellogg2017 Form10-K subsequently reported acquisition price USD596m, separate from original USD600m announced economics. The approximately 5.0x revenue multiple is $600 million / approximately $120 million 2017E net sales. The 2018 reported net sales figure is a separate acquired-business metric and is not used in that multiple. Approximately USD120m forecast2017 net sales; USD600m price / USD120m =5x, derived. FY2018 USD186m acquired-business revenue retained in notes, a distinct period.

Source summary

Kellogg adds RXBAR, fastest growing U.S. nutrition bar brand, to wholesome snacks portfolio

Confirmed

The purchase price is $600 million

Open source

Kellogg Company Form 10-Q for quarter ended September 30, 2017

Confirmed

On October 27, 2017, the Company completed its acquisition

Open source

Kellogg Company Form 10-K for fiscal year ended December 30, 2017

Confirmed

the acquisition added $27 million in net sales and $3 million of operating profit

Open source

Kellogg Company 2018 results and 2019 guidance

Confirmed

the acquisition added $19 million and $186 million, respectively, in net sales

Open source