Chicago Bar Company LLC (RXBAR) acquired by Kellogg Company
Kellogg Company acquired Chicago Bar Company LLC (RXBAR), a US protein bars brand, on Oct 6, 2017.
Transaction summary
- Target
- Chicago Bar Company LLC (RXBAR)
- Acquirer
- Kellogg Company
- Seller
- -
- Announced
- 2017-10-06
- Geography
- United States
- Tags
- ConsumerFood & BeverageProtein Bars
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 600M
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
5x
Period: 2017E Net Sales 2017
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 600M
Announced purchase price; announcement separately states approximately $400 million net of tax benefits.
Basis
- USD 600m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 5x, calculated from USD 600m value and USD 120m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- The announced $600 million purchase price is treated as estimated whole-company EV under FCR-211; no debt/cash bridge is disclosed. The announcement separately gives approximately $400 million net of tax benefits and states the price is subject to working-capital and net-debt adjustments. Approximately $120 million of 2017 net sales was an estimate; projected 2018 EBITDA multiple was 12–14x inclusive of tax benefits, with no EBITDA amount disclosed. Kellogg reported RXBAR net sales of $27 million and operating profit of $3 million for the post-acquisition reporting period in 2017, and $186 million net sales for 2018. These reported acquired-business figures are not full-year standalone results; operating profit is not EBITDA. The reported EBITDA multiple range is not converted to a scalar. Kellogg2017 Form10-K subsequently reported acquisition price USD596m, separate from original USD600m announced economics. The approximately 5.0x revenue multiple is $600 million / approximately $120 million 2017E net sales. The 2018 reported net sales figure is a separate acquired-business metric and is not used in that multiple. Approximately USD120m forecast2017 net sales; USD600m price / USD120m =5x, derived. FY2018 USD186m acquired-business revenue retained in notes, a distinct period.
Source summary
Kellogg adds RXBAR, fastest growing U.S. nutrition bar brand, to wholesome snacks portfolio
ConfirmedThe purchase price is $600 million
Open sourceKellogg Company Form 10-Q for quarter ended September 30, 2017
ConfirmedOn October 27, 2017, the Company completed its acquisition
Open sourceKellogg Company Form 10-K for fiscal year ended December 30, 2017
Confirmedthe acquisition added $27 million in net sales and $3 million of operating profit
Open sourceKellogg Company 2018 results and 2019 guidance
Confirmedthe acquisition added $19 million and $186 million, respectively, in net sales
Open source