Estimated Preliminary Control (100%) Closed Transaction verified BeautyConsumerCosmeticsPersonal Care
Urban Decay Cosmetics acquired by L'Oréal S.A.
L'Oréal S.A. acquired Urban Decay Cosmetics, a US beauty brand, on Dec 17, 2012.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Urban Decay Cosmetics
- Acquirer
- L'Oréal S.A.
- Announced
- 2012-11-26
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 350M
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
2.69x
Unverified
Period: 2012
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 350M
Basis
- Press-reported value: US$350m. Multiples use revenue of US$130m (2012).
Source summary
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