Cremo acquired by Edgewell Personal Care
Edgewell Personal Care acquired Cremo, a US personal care and grooming brand, on Aug 4, 2020.
Transaction summary
- Target
- Cremo
- Acquirer
- Edgewell Personal Care
- Seller
- -
- Announced
- 2020-08-04
- Geography
- US
- Tags
- Beard CareCPGMen'S GroomingPersonal CarePersonal Care And GroomingShaving
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-06-18
Value and multiples
100% enterprise value
USD 235M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.1x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 235M
Google News headline from Glossy states Edgewell acquired men's grooming brand Cremo for $235 million; Cosmetics Business headline also states $235m. Full articles were not fetched.
Basis
- USD 235m consideration is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.1x, calculated from USD 235m value and USD 58.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- 235000000 / 58000000 = 4.1x, based on user-supplied revenue and public headline deal value
Source summary
No public source summary has been published for this transaction yet.