Grenade acquired by Mondelēz International
Mondelēz International acquired Grenade, a UK high protein snacks / sports nutrition brand.
Preliminary: The announcement date, value basis, EV/revenue, EV/EBITDA, metric basis and value notes are not yet independently verified. The EV/EBITDA is outside the usual range for comps, so treat it with caution.
Transaction summary
- Target
- Grenade
- Acquirer
- Mondelēz International
- Seller
- -
- Announced
- 2021-03-22(unverified)
- Geography
- United Kingdom
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-07-25
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
GBP 200M
100% enterprise value | GBP
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $279M USD using FX date 2021-03-01 at 1.3925 GBP/USD.
EV / revenue
4x
Unverified
Period not stated
Basis: FundComb estimate
EV / EBITDA
40x
Unverified
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: GBP 200M
Sky News headline (22 March 2021): “Cadbury-owner Mondelez takes £200m bite of healthy snack-maker Grenade”. Mondelēz did not disclose terms.
Basis
- Rumoured consideration: GBP 200m.
- EV / revenue: 4x.
- EV/revenue is estimated.
- EV / EBITDA: 40x.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
No public source summary has been published for this transaction yet.
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