Grüns acquired by Unilever
Unilever acquired Grüns, a US supplements brand, on Apr 9, 2026.
Transaction summary
- Target
- Grüns
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2026-04-09
- Geography
- United States
- Tags
- ConsumerGummiesNutritional SupplementsSupplementsWellness
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 80%
- First added
- 2026-08-08
- Latest update
- 2026-08-09
Value and multiples
Price / value
EUR 767M
Consideration | EUR
Basis: Public source
Approx. $896M USD using FX date 2026-08-07 at 1.1535 EUR/USD.
Price / revenue
4x
Period: Run Rate
Basis: Public source
Price / EBITDA
-
EBITDA basis not stated
Basis: Public source
Basis
- EUR 767m consideration is treated as publicly disclosed or derived directly from public source data.
- Price / revenue is 4x. The EUR 767m value and EUR 300m revenue imply 2.56x; the rounded source inputs are retained with this variance disclosed.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Metric period: Run Rate.
Source summary
Unilever to acquire U.S. Greens Supplement company Grüns | Unilever
EstimatedUnilever announced on April 9, 2026 that it agreed to acquire Grüns, a U.S.-based greens supplement company; the deal closed on June 1, 2026. Official financial terms were not disclosed, with Axios reporting about $1.2B, and press sources citing an approximate $300M annualized revenue run-rate.
Open sourceUnilever to acquire U.S. Greens Supplement company Grüns
EstimatedUnilever announced an agreement to acquire U.S. greens supplement company Grüns; financial terms were not disclosed.
Open source