Grüns acquired by Unilever
Unilever acquired Grüns, a US supplements brand, on Jun 1, 2026.
Transaction summary
- Target
- Grüns
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2026-04-09
- Completed
- 2026-06-01
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 80%
- First added
- 2026-08-08
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
EUR 959M
100% enterprise value | EUR
Basis: Derived from source data
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $1.1B USD using FX date 2026-04-09 at 1.1685 EUR/USD.
EV / revenue
3.73x
Period: Run Rate
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: EUR 767M
Unilever 2026 half-year results / Form 6-K: EUR 767m consideration for 80%; EUR 490m identifiable net assets and EUR 277m acquisition-accounting residual. Straight-line implied 100% value is derived, not disclosed.
Basis
- Unilever’s 2026 half-year report gives €767m paid for 80% of Grüns on 1 June 2026, implying about €959m (US$1,120m) for 100%; the liability for buying the remaining 20% later is not included. Capstone reported a US$1.2bn EV. Press reports cite an annualised revenue run-rate of about US$300m, which gives an estimated 3.73x; the run-rate is not historical annual revenue.
Source summary
Unilever 2026 half-year report (Form 6-K): Grüns acquisition note
ConfirmedOn 1 June 2026, Unilever acquired 80% of the shares of Grüns, a US based fast growing VMS company for consideration of €767 million, with provisional net assets acquired of approximately €490 million. A liability has been recognised for the future buyout of the non-controlling interest.
Open sourceUnilever 6-K, filed 2026-07-28
ConfirmedIncludes the recognition of liability for the future buyout of minority interests and the related non-controlling interest arising on the acquisition of Gruns Nutrition.
Open sourceUnilever to acquire U.S. Greens Supplement company Grüns | Unilever
EstimatedUnilever announced on April 9, 2026 that it agreed to acquire Grüns, a U.S.-based greens supplement company; the deal closed on June 1, 2026. Official financial terms were not disclosed, with Axios reporting about $1.2B, and press sources citing an approximate $300M annualized revenue run-rate.
Open sourceUnilever to acquire U.S. Greens Supplement company Grüns
EstimatedUnilever announced an agreement to acquire U.S. greens supplement company Grüns; financial terms were not disclosed.
Open source100% EV basis review
EstimatedCapstone June 2026 report, pages 8–9, reports approximately US$1.2bn enterprise value for Grüns. This is a reported 100% EV, not an official disclosed EV. Unilever separately disclosed EUR 767m consideration for 80%; that amount remains in the separate reported-values history. No automatic stake gross-up or assumed zero net debt.
Open sourceContinue your research
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