Grüns acquired by Unilever
Unilever acquired Grüns, a US supplements brand, on Apr 9, 2026.
Transaction summary
- Target
- Grüns
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2026-04-09
- Geography
- United States
- Tags
- ConsumerGummiesNutritional SupplementsSupplementsWellness
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 80%
- First added
- 2026-08-08
- Latest update
- 2026-09-29
Value and multiples
100% enterprise value
USD 1.2B
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Period: Run Rate
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: EUR 767M
Unilever 2026 half-year results / Form 6-K: EUR 767m consideration for 80%; EUR 490m identifiable net assets and EUR 277m acquisition-accounting residual. Straight-line implied 100% value is derived, not disclosed.
Basis
- USD 1.2bn enterprise value is treated as a reported or rumored figure, not a company-disclosed valuation.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4x, calculated from USD 1.2bn value and USD 300m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Capstone June 2026 report, pages 8–9, reports approximately US$1.2bn enterprise value for Grüns. This is a reported 100% EV, not an official disclosed EV. Unilever separately disclosed EUR 767m consideration for 80%; that amount remains in the separate reported-values history. No automatic stake gross-up or assumed zero net debt.
Source summary
Unilever to acquire U.S. Greens Supplement company Grüns | Unilever
EstimatedUnilever announced on April 9, 2026 that it agreed to acquire Grüns, a U.S.-based greens supplement company; the deal closed on June 1, 2026. Official financial terms were not disclosed, with Axios reporting about $1.2B, and press sources citing an approximate $300M annualized revenue run-rate.
Open sourceUnilever to acquire U.S. Greens Supplement company Grüns
EstimatedUnilever announced an agreement to acquire U.S. greens supplement company Grüns; financial terms were not disclosed.
Open source100% EV basis review
EstimatedCapstone June 2026 report, pages 8–9, reports approximately US$1.2bn enterprise value for Grüns. This is a reported 100% EV, not an official disclosed EV. Unilever separately disclosed EUR 767m consideration for 80%; that amount remains in the separate reported-values history. No automatic stake gross-up or assumed zero net debt.
Open source