P&G Beauty Business acquired by Coty
Coty agreed to acquire P&G Beauty Business, a beauty brand, on Jul 9, 2015.
Preliminary: The transaction value, EV/revenue and EV/EBITDA are not yet independently verified.
Transaction summary
- Target
- P&G Beauty Business
- Acquirer
- Coty
- Seller
- Procter & Gamble (P&G)
- Announced
- 2015-07-09
- Completed
- 2016-10-01
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-12
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 12B
Unverified
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
2.32x
Unverified
Period: FY2015/2016
Basis: Estimated
EV / EBITDA
11.1x
Unverified
EBITDA: normalised / adjusted
Basis: Estimated
Basis
- Reported enterprise value: USD 12bn.
- Implied EV / revenue is 2.32x, calculated from USD 12bn value and USD 5.0bn revenue.
- EV/revenue is estimated.
- Implied EV / EBITDA is 11.1x, calculated from USD 12bn value and USD 1.1bn EBITDA.
Source summary
Coty 10-K, filed 2026-08-20
ConfirmedIf the Distribution (as defined below) or the acquisition of the P&G Beauty Business does not qualify for its intended tax treatment, in certain circumstances we are required to indemnify P&G for resulting tax-related losses under the tax matters agreement entered into in connection with the acquisition of the P&G Beauty Business dated October 1, 2016.
Open sourceCoty 10-K, filed 2026-08-20
ConfirmedIn connection with the closing of the acquisition of the P&G Beauty Business on October 1, 2016, we and P&G received written opinions from special tax counsel regarding the intended tax treatment of the merger
Open sourceCoty 10-K, filed 2026-08-20
ConfirmedFor example, in connection with the acquisition of the P&G Beauty Business, Green Acquisition Sub Inc., a wholly-owned subsidiary of the Company, was merged with and into Galleria, with Galleria continuing as the surviving corporation and a direct wholly-owned subsidiary of the Company (the “Green Merger”) and pre-Green Merger holders of our stock were diluted to 46% of the fully diluted shares of common stock immediately following the Green Merger.
Open sourceCoty 10-K, filed 2026-08-20
ConfirmedIn connection with the P&G Beauty business acquisition in 2016, the Company assumed certain international pension and OPEB obligations and assets (the “P&G plans”).
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