Merck Consumer Care acquired by Bayer
Bayer acquired Merck Consumer Care, a consumer health / otc pharmaceuticals brand, on May 6, 2014.
Transaction summary
- Target
- Merck Consumer Care
- Acquirer
- Bayer
- Seller
- Merck & Co.
- Announced
- 2014-05-06
- Geography
- -
- Tags
- ConsumerConsumer HealthConsumer Health / OTC PharmaceuticalsOTC Pharmaceuticals
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
100% enterprise value
USD 14B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
6.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
21x
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 14B
Google News/search result titles from CBS News, Medical Xpress, WSJ and others state Bayer agreed to buy Merck's consumer business for $14.2B; full articles were not fetched.
Basis
- USD 14bn consideration is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- EV / revenue: 6.5x.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- User-supplied spreadsheet metrics; no revenue or EBITDA amounts derived because underlying metrics were not publicly sourced in the supplied evidence.
Source summary
No public source summary has been published for this transaction yet.