Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc. acquired by The Hershey Company
The Hershey Company acquired Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc., a US pretzels and salty snacks; snack manufacturing brand, on Nov 10, 2021.
Transaction summary
- Target
- Dot’s Pretzels, LLC and Pretzels, LLC d/b/a Pretzels Inc.
- Acquirer
- The Hershey Company
- Seller
- -
- Announced
- 2021-11-10
- Geography
- United States
- Tags
- ConsumerFood & BeveragePretzels And Salty SnacksSnack ManufacturingSnacks
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 1.2B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.36x
Period: 12 Months Ended September 2021 2021
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.2B
Issuer-reported combined purchase price; approximately $1 billion is separately described as investment net of expected future tax benefits.
Basis
- USD 1.2bn enterprise value is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.36x, calculated from USD 1.2bn value and USD 275m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- The reported combined purchase price is treated as whole-company enterprise value under FCR-211; no debt/cash bridge is disclosed. The announcement reports estimated aggregate net sales of $275 million for the 12 months ended September 2021; dividing the reported $1.2 billion combined price by that same-scope sales figure gives an estimated 4.36x EV/revenue. Hershey’s 2021 annual report separately forecasts aggregate annualized net sales over $300 million for Dot’s and Pretzels; this is a forecast, not the September 2021 actual-period metric. The release’s approximately $1 billion net of expected future tax benefits is not substituted for the purchase price. No supported EBITDA figure or multiple is available. Derived from $1.2 billion reported combined purchase price divided by issuer-estimated $275 million aggregate net sales for the 12 months ended September 2021; both cover the combined businesses. Issuer-estimated aggregate net sales for the combined businesses; the annual report separately forecasts aggregate annualized net sales over $300 million.
Source summary
Hershey Announces Intent to Acquire Dot’s Homestyle Pretzels and Pretzels Inc.
ConfirmedThe total purchase price for these two proposed acquisitions is approximately $1.2 billion
Open sourceThe Hershey Company 2021 Form 10-K
ConfirmedPretzels and Dot’s are expected to generate aggregate annualized net sales over $300 million.
Open sourceHershey Completes Acquisition of Dot’s Pretzels and Pretzels Inc.
ConfirmedThe combined purchase price was $1.2 billion
Open source