Confirmed Control Announced Transaction verified BeautyBeauty And SkincareConsumerSkin Care

rhode acquired by e.l.f. Beauty

e.l.f. Beauty agreed to acquire rhode, an US beauty and skincare brand on May 28, 2025. The transaction value is shown as USD 800m. The current comp implies EV / revenue of 3.77x.

Transaction summary

Target
rhode
Acquirer
e.l.f. Beauty
Seller
-
Announced
2025-05-28
Geography
United States
Tags
BeautyBeauty And SkincareConsumerSkin Care
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-08-11
Latest update
2026-08-11

Value and multiples

Price / value

USD 800M

Closing Consideration | USD

Basis: Public source

EV / revenue

3.77x

Period: LTM To 2025 03 31 2025

Basis: Derived from source data

EV / EBITDA

-

EBITDA basis not stated

Basis: Derived from source data

Basis

  • USD 800m closing consideration is treated as publicly disclosed or derived directly from public source data.
  • Implied EV / revenue is 3.77x, calculated from USD 800m value and USD 212m revenue.
  • Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
  • Metric period: LTM To 2025 03 31 2025.

Source summary

e.l.f. Beauty to Acquire rhode

Confirmed

e.l.f. Beauty to Acquire rhode in $1 Billion Deal

Open source

e.l.f. Beauty to Acquire rhode

Confirmed

$800 million of consideration payable at closing and an additional potential earnout consideration of $200 million.

Open source

e.l.f. Beauty to Acquire rhode

Confirmed

rhode generated $212 million in net sales in the last twelve months ended March 31, 2025.

Open source