rhode acquired by e.l.f. Beauty
e.l.f. Beauty agreed to acquire rhode, a US beauty and skincare brand, on May 28, 2025.
Transaction summary
- Target
- rhode
- Acquirer
- e.l.f. Beauty
- Seller
- -
- Announced
- 2025-05-28
- Geography
- United States
- Tags
- BeautyBeauty And SkincareConsumerSkin Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-08-11
- Latest update
- 2026-08-11
Value and multiples
100% enterprise value
USD 800M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.77x
Period: LTM To 2025 03 31 2025
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Closing Consideration: USD 800M
Issuer disclosed $800m of consideration payable at closing plus a potential $200m earnout.
Basis
- USD 800m closing consideration is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 3.77x, calculated from USD 800m value and USD 212m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- $800m / $212m = 3.7736x LTM net sales.
Source summary
e.l.f. Beauty to Acquire rhode
Confirmede.l.f. Beauty to Acquire rhode in $1 Billion Deal
Open sourcee.l.f. Beauty to Acquire rhode
Confirmed$800 million of consideration payable at closing and an additional potential earnout consideration of $200 million.
Open sourcee.l.f. Beauty to Acquire rhode
Confirmedrhode generated $212 million in net sales in the last twelve months ended March 31, 2025.
Open source