Investment and M&A transaction comps
CPG Investment & M&A Transaction Comps
Global CPG and consumer brand investments, capital raises and M&A transactions, including food, beverage, beauty, personal care, supplements and adjacent branded consumer categories.
194
Reviewed transactions
139
With price data
4.2x
Median EV or valuation / revenue
16.0x
Median EV or valuation / EBITDA
| Year | Transactions | Priced | Median EV or valuation / revenue | Median EV or valuation / EBITDA |
|---|---|---|---|---|
| 2026 | 8 | 6 | 4.0x | 9.9x |
| 2025 | 13 | 13 | 3.0x | 12.7x |
| 2024 | 10 | 9 | 4.2x | 16.0x |
| 2023 | 20 | 18 | 4.0x | 20.9x |
| 2022 | 20 | 10 | 4.9x | 20.4x |
| 2021 | 25 | 20 | 4.7x | 15.2x |
| 2020 | 15 | 8 | 4.1x | 14.7x |
| 2019 | 9 | 8 | 5.0x | 18.7x |
Sortable transaction comps
CPG transaction table
Rows with reported value
22 / 25
Acquisition EV, USD
USD 80B
Investment EV, USD
USD 5.5B
Median EV / revenue
3.4x
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25 shown of 194 matching transactions. Click any transaction row for more detail.
Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.
| Select for comparison | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Au Vodka Control | 2026-08-17 | Sazerac | GBP 500M Enterprise Value | 678 | - | - | United Kingdom | Confirmed 3 sources | ||
| Purely Elizabeth Control | 2026-08-14 | Ferrero Group | Undisclosed Estimated Enterprise Value | Undisclosed | - | - | United States | Confirmed 6 sources | ||
| Thorne Control | 2026-08-04 | Procter & Gamble | USD 3.8B Consideration | 3,800 | 5.8x | - | United States | Estimated 3 sources | ||
| The European Candy Group B.V. Control (100%) | 2026-07-31 | Orkla Snacks (Orkla ASA) | EUR 207M Enterprise Value | 235 | 1.9x | 9.9x | Netherlands (Drachten; facilities in Netherlands and Germany) | Confirmed 1 source | ||
| Saltair Control | 2026-07-30 | TSG Consumer | USD 458M Estimated Valuation | 458 | 4.6x | 15.3x | Los Angeles, California, USA | Confirmed 2 sources | ||
| Vitabiotics Control | 2026-07-24 | Bain Capital | Undisclosed Undisclosed | Undisclosed | - | - | United Kingdom | Confirmed 1 source | ||
| Sudsies, Inc. Control (29%) | 2026-07-20 | EVI Industries, Inc. | USD 34.6M Consideration | 35 | 1.6x | 6.1x | Miami, Florida, USA | Estimated 1 source | ||
| Grüns Control (80%) | 2026-04-09 | Unilever | USD 1.2B Enterprise Value | 1,200 | 4.0x | - | United States | Estimated 3 sources | ||
| Huel Control (100%) | 2026-03-23 | Danone | EUR 1.0B Enterprise Value | 1,160 | 3.5x | 34.8x | United Kingdom | Estimated 3 sources | ||
| IMO Car Wash Control | 2025-12-02 | Franchise Equity Partners | EUR 406M Enterprise Value | 472 | - | - | United Kingdom, Germany, nine other European countries, and Australia | Confirmed 3 sources | ||
| Kenvue Control (100%) | 2025-11-03 | Kimberly-Clark | USD 49B Enterprise Value | 48,700 | 3.2x | 14.3x | United States | Confirmed 4 sources | ||
| WK Kellogg Co Control (2%) | 2025-07-10 | Ferrero | USD 3.1B Enterprise Value | 3,100 | 1.1x | - | North America | Confirmed 2 sources | ||
| Space NK Control (100%) | 2025-07-10 | Ulta Beauty | USD 399M Purchase Consideration | 399 | 1.1x | 10.5x | United Kingdom and Ireland | Confirmed 6 sources | ||
| Dr. Squatch Control (99%) | 2025-06-23 | Unilever | USD 1.5B Enterprise Value | 1,500 | - | 16.7x | United States | Estimated 7 sources | ||
| rhode Control | 2025-05-28 | e.l.f. Beauty | USD 800M Closing Consideration | 800 | 3.8x | - | United States | Confirmed 3 sources | ||
| Touchland Control | 2025-05-12 | Church & Dwight | USD 700M Closing Consideration | 700 | 5.4x | 12.7x | United States | Confirmed 2 sources | ||
| Skechers Control | 2025-05-05 | 3G Capital | USD 9.4B Transaction Value | 9,420 | 1.0x | - | Global | Confirmed 4 sources | ||
| Versace Control (100%) | 2025-04-10 | Prada Group | USD 1.4B Enterprise Value | 1,375 | 1.3x | - | Italy | Confirmed 2 sources | ||
| LesserEvil Control | 2025-04-03 | The Hershey Company | USD 815M Total Consideration | 815 | 4.9x | - | United States | Confirmed 3 sources | ||
| poppi Control (100%) | 2025-03-17 | PepsiCo | USD 1.9B Enterprise Value | 1,950 | - | - | United States | Estimated 7 sources | ||
| Alani Nu Control | 2025-02-20 | Celsius Holdings | USD 1.6B Net Purchase Price | 1,650 | 2.8x | 12.0x | United States | Confirmed 3 sources | ||
| Minimalist Control (91%) | 2025-01-22 | Hindustan Unilever | INR 30B Pre Money Enterprise Value | 342 | 5.9x | - | India | Confirmed 3 sources | ||
| Sour Strips Control | 2024-11-08 | The Hershey Company | Undisclosed | Undisclosed | - | - | United States | Confirmed 3 sources | ||
| Vuori Minority | 2024-11-08 | General Atlantic and Stripes | USD 5.5B Enterprise Value | 5,500 | - | - | United States | Confirmed 6 sources | ||
| Supreme Control | 2024-07-17 | EssilorLuxottica S.A. | USD 1.5B Enterprise Value | 1,500 | - | - | United States | Confirmed 5 sources |
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.