Estimated Control (55%) Closed Transaction verified ConsumerDirect To ConsumerNutritionSupplementsVitamins
Sunday Natural acquired by CVC Capital Partners
CVC Capital Partners acquired Sunday Natural, a German supplements brand, on Jan 15, 2024.
Transaction summary
- Target
- Sunday Natural
- Acquirer
- CVC Capital Partners
- Seller
- -
- Announced
- 2024-01-15
- Geography
- Germany
- Tags
- ConsumerDirect To ConsumerNutritionSupplementsVitamins
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 55%
- First added
- 2026-08-09
- Latest update
- 2026-08-09
Value and multiples
100% enterprise value
EUR 800M
100% enterprise value | EUR
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $875M USD using FX date 2024-01-11 at 1.0987 EUR/USD.
EV / revenue
8x
Period: FY
Basis: Estimated
EV / EBITDA
16x
EBITDA basis not stated
Basis: Estimated
Basis
- EUR 800m enterprise value is treated as a reported or rumored figure, not a company-disclosed valuation.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 8x, calculated from EUR 800m value and EUR 100m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- CVC completed its investment in April 2024 and reported acquiring approximately 55%, with the founder retaining the remainder. Official terms were undisclosed; EUR 800m EV and operating figures are reported secondary-source estimates.
Source summary
CVC Agrees to €800 Million Deal for Sunday Natural
EstimatedBloomberg reported CVC agreed to buy vitamin and supplement maker Sunday Natural; official terms undisclosed; people familiar said valuation about €800m ($875m); founder Jörg Schweikart remains significantly invested.
Open source