Elida Beauty acquired by Yellow Wood Partners
Yellow Wood Partners acquired Elida Beauty, a North America & Europe hair care brand, on Jun 1, 2024.
Preliminary: The EV/revenue is not yet independently verified.
Transaction summary
- Target
- Elida Beauty
- Acquirer
- Yellow Wood Partners
- Seller
- Unilever
- Announced
- 2023-12-18
- Geography
- North America & Europe
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
EUR 588M
100% enterprise value | EUR
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $642M USD using FX date 2023-12-18 at 1.0918 EUR/USD.
EV / revenue
0.74x
Unverified
Period: FY2022
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: EUR 588M
Reported value: €588m.
Basis
- Reported value: €588m. Multiples use revenue of €800m (FY2022).
Source summary
Unilever PLC 6-K H1 2024, XBRL note R13 (acquisitions and disposals)
ConfirmedOn 1 June 2024, Unilever completed the disposal of the Elida Beauty business to Yellow Wood Partners LLC for consideration of
Open sourceContinue your research
Related transaction comps
Suave North America acquired by Yellow Wood Partners
2023-02-14 · Confirmed
View transaction → BeautyColor Wow acquired by L'Oréal S.A.
2025-06-30 · Estimated
View transaction → BeautyBondiBoost acquired by Gauge Capital
2022-04-07 · Estimated
View transaction → BeautyOuai Haircare acquired by Procter & Gamble
2021-12-06 · Estimated
View transaction →