Too Faced acquired by The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. acquired Too Faced, a US prestige cosmetics brand, on Nov 14, 2016.
Transaction summary
- Target
- Too Faced
- Acquirer
- The Estée Lauder Companies Inc.
- Seller
- -
- Announced
- 2016-11-14
- Geography
- United States
- Tags
- BeautyConsumerCosmeticsPrestige Cosmetics
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 1.4B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.4B
Announced approximate purchase price for the entities owning the brand.
Basis
- USD 1.4bn enterprise value is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- The approximately $1.45 billion announced whole-company purchase price is treated as enterprise value under FCR-211; no debt or cash bridge is reported. Too Faced was expected to exceed $270 million in 2016 net sales, with growth forecast above 70% for 2016 and 60% compounded annually over the prior three years. A secondary report described 2016 sales as about $270 million; these differing forecast descriptions do not support an exact revenue amount or exact revenue multiple. The SEC later reported a provisional recorded purchase price of approximately $1.484 billion, distinct from the announced price. EBITDA is not disclosed. No exact multiple calculated: reported 2016 sales are a forecast bound or approximate estimate, not an exact denominator. EBITDA is undisclosed. Announced 2016 net sales forecast exceeded $270 million; sales growth was forecast above 70% for 2016 and at 60% compounded annually over the prior three years.
Source summary
The Estée Lauder Companies to Acquire Too Faced
Confirmedexpected to reach more than $270 million in net sales in 2016. This represents growth of more than 70% for the year and 60% compounded annually over the past three years.
Open sourceThe Estée Lauder Companies Inc. Form 10-Q, Note 3: Acquisition of Businesses
ConfirmedOn December 19, 2016, the Company acquired 100% of Too Faced, a makeup brand, for approximately $1.5 billion.
Open source