Minimalist acquired by Hindustan Unilever
Hindustan Unilever acquired Minimalist, an Indian beauty and skincare brand on Jan 22, 2025. The transaction value is shown as INR 30bn. The current comp implies EV / revenue of 5.91x.
Transaction summary
- Target
- Minimalist
- Acquirer
- Hindustan Unilever
- Seller
- -
- Announced
- 2025-01-22
- Geography
- India
- Tags
- BeautyBeauty And SkincareConsumerIndiaSkin Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 91%
- First added
- 2026-08-11
- Latest update
- 2026-08-11
Value and multiples
Price / value
INR 30B
Pre Money Enterprise Value | INR
Basis: Public source
Approx. $342M USD using FX date 2025-01-22 at 0.0116 INR/USD.
EV / revenue
5.91x
Period: FY2025 2025
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Basis
- INR 30bn pre money enterprise value is treated as publicly disclosed or derived directly from public source data.
- Implied EV / revenue is 5.91x, calculated from INR 30bn value and INR 5.0bn revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Metric period: FY2025 2025.
Source summary
HUL acquisition of Minimalist investor presentation
ConfirmedHUL to acquire 90.5% stake in Minimalist at a pre-money Enterprise Value of INR 2,955 crores
Open sourceHUL FY2024-25 performance highlights
ConfirmedMinimalist crossed an annual turnover of ₹500 crores in FY2025.
Open sourceHUL investor presentation July 2025
ConfirmedCompletion of acquisition of 90.5% stake in Minimalist at a consideration of INR 2,706 crores
Open source