Pringles Global Snacks Business acquired by Kellogg Company
Kellogg Company acquired Pringles Global Snacks Business, an United States & Global snacks brand, on May 31, 2012.
Transaction summary
- Target
- Pringles Global Snacks Business
- Acquirer
- Kellogg Company
- Seller
- Procter & Gamble
- Announced
- 2012-02-15
- Geography
- United States & Global
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 2.7B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
1.8x
Period: FY2011
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 2.7B
Basis
- Reported value: US$2.7bn. Multiples use revenue of US$1.5bn (FY2011).
Source summary
Kellogg Company announces agreement to acquire Procter & Gamble's Pringles business
ConfirmedKellogg Company has agreed to pay Procter &Gamble $2.695 billion in cash for the Pringles business.
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