Paula's Choice acquired by Unilever
Unilever agreed to acquire Paula's Choice, a beauty & personal care brand on Jun 14, 2021. The transaction value is shown as USD 2.0bn. The current comp implies EV / revenue of 6.7x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Paula's Choice
- Acquirer
- Unilever
- Seller
- TA Associates
- Announced
- 2021-06-14
- Geography
- -
- Tags
- Beauty & Personal CareCPGDigital Led BeautySkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-06-18
Parties at the deal date
Seller
TA Associates is one of the world's oldest and most successful mid-market private equity firms. TA has five decades of demonstrated success helping to scale growth companies around the world across five core industries - Business Services, Consumer, Financial Services, Healthcare and Technology. TA invests in both minority and majority transactions - our capital is commonly used to provide liquidity to shareholders, working capital, acquisitions or growth. TA partners with owners and management teams to build outstanding businesses. It focuses on profitable businesses with strong management teams and proprietary products and services. We take a long-term approach, and provide flexible financial structures that are driven by your objectives.
Snapshot preserved for this transaction; current company profiles may differ.
Value and multiples
Price / value
USD 2.0B
Transaction value | USD
Basis: Public source
EV / revenue
6.7x
Period not stated
Basis: FundComb estimate
EV / EBITDA
18x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- USD 2.0bn transaction value is treated as publicly disclosed or derived directly from public source data.
- Implied EV / revenue is 6.7x, calculated from USD 2.0bn value and USD 299m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Implied EV / EBITDA is 18x, calculated from USD 2.0bn value and USD 111m EBITDA.
Source summary
No public source summary has been published for this transaction yet.