Voortman Cookies Limited (Voortman) acquired by Hostess Brands
Hostess Brands agreed to acquire Voortman Cookies Limited (Voortman), a Canadian cookies brand, on Dec 2, 2019.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Voortman Cookies Limited (Voortman)
- Acquirer
- Hostess Brands
- Seller
- -
- Announced
- 2019-12-02
- Geography
- Canada
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-12
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 320M
Unverified
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
2.83x
Unverified
Period: FY2019
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 320M
US$320m.
Basis
- Reported consideration: USD 320m.
- Implied EV / revenue is 2.83x, calculated from USD 320m value and USD 113m revenue.
- EV/revenue is estimated.
- Metric period: FY2019 2019.
Source summary
J. M. Smucker 10-Q, filed 2026-08-26
ConfirmedAcquisition of Voortman Cookies Limited (Voortman) by Hostess Brands.
Open sourceJ. M. Smucker 10-Q, filed 2026-08-26
ConfirmedIn December 2020, Hostess Brands asserted claims for indemnification against the sellers (the “Sellers”) under the terms of a Share Purchase Agreement (the “Purchase Agreement”) pursuant to which Hostess Brands acquired Voortman Cookies Limited (“Voortman”).
Open sourceJ. M. Smucker 10-Q, filed 2026-08-26
ConfirmedIn December 2020, Hostess Brands asserted claims for indemnification against the Sellers under the terms of the Purchase Agreement pursuant to which Hostess Brands acquired Voortman.
Open sourceJ. M. Smucker 10-K, filed 2026-06-09
ConfirmedIn December 2020, Hostess Brands asserted claims for indemnification against the sellers (the “Sellers”) under the terms of a Share Purchase Agreement (the “Purchase Agreement”) pursuant to which Hostess Brands acquired Voortman Cookies Limited (“Voortman”).
Open sourceJ. M. Smucker 10-K, filed 2026-06-09
ConfirmedIn December 2020, Hostess Brands asserted claims for indemnification against the Sellers under the terms of the Purchase Agreement pursuant to which Hostess Brands acquired Voortman.
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