Simple Mills, Inc. acquired by Flowers Foods, Inc.
Flowers Foods, Inc. acquired Simple Mills, Inc., a US snacks brand, on Feb 21, 2025.
Transaction summary
- Target
- Simple Mills, Inc.
- Acquirer
- Flowers Foods, Inc.
- Announced
- 2025-01-08
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 795M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.31x
Period: FY2024
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 795M
Basis
- Reported value: US$795m. Multiples use revenue of US$240m (FY2024).
Source summary
Flowers Foods Inc - Form 8-K Ex. 99.1: Flowers Foods, Inc. to Acquire Simple Mills
Confirmedentered into a definitive agreement to acquire Simple Mills for $795 million in cash
Open sourceContinue your research
Related transaction comps
Graze acquired by Katjes International
2025-12-01 · Estimated
View transaction → FoodKellanova acquired by Mars, Incorporated
2024-08-14 · Confirmed
View transaction → FoodYasso Holdings, Inc. acquired by Unilever
2023-06-14 · Estimated
View transaction → FoodChipita Global S.A. acquired by Mondelēz International
2021-05-26 · Estimated
View transaction →