DECIEM Beauty Group Inc. acquired by The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. acquired DECIEM Beauty Group Inc., a Canadian skincare and beauty products brand, on Feb 23, 2021.
Transaction summary
- Target
- DECIEM Beauty Group Inc.
- Acquirer
- The Estée Lauder Companies Inc.
- Seller
- -
- Announced
- 2021-02-23
- Geography
- Canada
- Tags
- BeautyConsumerMajority AcquisitionSkin CareSkincare And Beauty Products
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 48%
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 2.2B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.78x
Period: 12 Months Ended January 31, 2021 2021
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.4B
SEC filing reports total consideration for the approximately 47.9% acquired ownership interest; includes cash and non-cash items.
Basis
- USD 2.2bn enterprise value is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.78x, calculated from USD 2.2bn value and USD 460m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- The approximately $2.2 billion USD enterprise value is the issuer-reported value for the First Phase; it is not the consideration paid for the acquired stake. The issuer stated approximately $1.0 billion USD would be paid at closing. The SEC filing reports $1.432 billion USD total consideration for the approximately 47.9% acquired ownership interest, including cash, stock-option liability and the net Put (Call) Option. It separately reports $2.993 billion USD total consideration transferred on a 100% basis for acquisition accounting, including the previously held investment and redeemable noncontrolling interest; this accounting amount is not substituted for the reported enterprise value. Sales are approximate USD net sales for the 12 months ended January 31, 2021. Revenue multiple is derived as stated First Phase enterprise value divided by those sales. The 2024 remaining-interest purchase is a separate phase. Approximately USD 2.2 billion enterprise value / approximately USD 460 million net sales = approximately 4.78x. Issuer-reported approximate net sales for the 12 months ended January 31, 2021; revenue multiple derived from issuer-reported First Phase enterprise value and sales.
Source summary
The Estée Lauder Companies to Increase Its Ownership in DECIEM
Confirmedfrom approximately 29% to approximately 76%
Open sourceThe Estée Lauder Companies to Increase Its Ownership in DECIEM
Confirmedtotal enterprise value of approximately USD $2.2 billion for the First Phase
Open sourceThe Estée Lauder Companies to Increase Its Ownership in DECIEM
Confirmednet sales for the 12 months ended January 31, 2021, of approximately USD $460 million
Open sourceThe Estée Lauder Companies Form 10-Q for the quarter ended December 31, 2021
ConfirmedTotal consideration for the acquired ownership interest (approximately 47.9 %) 1,432
Open sourceThe Estée Lauder Companies Completes Acquisition of DECIEM
Confirmedclosed on the purchase of the remaining interests on May 31, 2024
Open source