Dr. Squatch acquired by Unilever
Unilever acquired Dr. Squatch, an US personal care brand on Jun 23, 2025. The transaction value is shown as EUR 1.2bn. The current comp implies EV / revenue of 3.56x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Dr. Squatch
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2025-06-23
- Geography
- United States
- Tags
- ConsumerMens GroomingPersonal Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 99%
- First added
- 2026-08-11
- Latest update
- 2026-08-11
Value and multiples
Price / value
EUR 1.2B
Total Consideration | EUR
Basis: Public source
Approx. $1.4B USD using FX date 2025-06-23 at 1.1472 EUR/USD.
EV / revenue
3.56x
Period: varies by source
Basis: Derived from source data
EV / EBITDA
15.8x
EBITDA basis not stated
Basis: Derived from source data
Basis
- EUR 1.2bn total consideration is treated as publicly disclosed or derived directly from public source data.
- EV / revenue is recorded as 3.56x. The stored EUR 1.2bn value and EUR 400m revenue imply 3.11x; the rounded source inputs are retained with this variance disclosed.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- EV / EBITDA is recorded as 15.8x. The stored EUR 1.2bn value and EUR 90.0m EBITDA imply 13.8x; the rounded source inputs are retained with this variance disclosed.
Other reviewed estimates
Transaction comps can involve reported or estimated figures from different sources. FundComb uses the values above as the current canonical comp, while preserving prior reviewed estimates below for context.
Source summary
Unilever Q2 2025 filing
ConfirmedOn 23 June 2025, Unilever signed an agreement to acquire the personal care brand Dr.Squatch from growth equity firm Summit Partners.
Open sourceUnilever 2025 acquisition disclosures
ConfirmedOn 2 September 2025, Unilever acquired 98.7% of the shares of Dr. Squatch
Open sourceUnilever 2025 acquisition disclosures
ConfirmedThe total consideration paid was €1,243 million.
Open sourceUnilever 2025 acquisition note
EstimatedOn 2 September 2025, Unilever acquired 98.7% of Dr. Squatch; total consideration paid was €1,243 million.
Open sourceUnilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals
EstimatedWomen’s Wear Daily reports that Dr. Squatch’s annual sales have exceeded $400 million.
Open sourceReuters: Dr. Squatch explores sale
EstimatedDr. Squatch currently generates 12-month EBITDA of about $90 million and is growing rapidly, sources said.
Open source