Dr. Squatch acquired by Unilever
Unilever acquired Dr. Squatch, a US personal care brand, on Jun 23, 2025.
Transaction summary
- Target
- Dr. Squatch
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2025-06-23
- Geography
- United States
- Tags
- ConsumerMens GroomingPersonal Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 99%
- First added
- 2026-08-11
- Latest update
- 2026-09-29
Value and multiples
100% enterprise value
USD 1.5B
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period: varies by source
Basis: Derived from source data
EV / EBITDA
16.7x
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Total Consideration: EUR 1.2B
Unilever's 2025 filing disclosed €1.243bn total consideration paid for 98.7% of Dr. Squatch.
Basis
- USD 1.5bn enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / EBITDA is 16.7x, calculated from USD 1.5bn value and USD 90.0m EBITDA.
- EBITDA and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Deloitte Q2 2025 Consumer Products report, page 5, lists Dr. Squatch EV of US$1.5bn. Retain as reported/estimated 100% EV. Unilever’s EUR 1.243bn consideration for 98.7% remains separate.
Source summary
Unilever Q2 2025 filing
ConfirmedOn 23 June 2025, Unilever signed an agreement to acquire the personal care brand Dr.Squatch from growth equity firm Summit Partners.
Open sourceUnilever 2025 acquisition disclosures
ConfirmedOn 2 September 2025, Unilever acquired 98.7% of the shares of Dr. Squatch
Open sourceUnilever 2025 acquisition disclosures
ConfirmedThe total consideration paid was €1,243 million.
Open sourceUnilever 2025 acquisition note
EstimatedOn 2 September 2025, Unilever acquired 98.7% of Dr. Squatch; total consideration paid was €1,243 million.
Open sourceUnilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals
EstimatedWomen’s Wear Daily reports that Dr. Squatch’s annual sales have exceeded $400 million.
Open sourceReuters: Dr. Squatch explores sale
EstimatedDr. Squatch currently generates 12-month EBITDA of about $90 million and is growing rapidly, sources said.
Open source100% EV basis review
EstimatedDeloitte Q2 2025 Consumer Products report, page 5, lists Dr. Squatch EV of US$1.5bn. Retain as reported/estimated 100% EV. Unilever’s EUR 1.243bn consideration for 98.7% remains separate.
Open source