Confirmed Control Announced Deal verified Children'S Gummy VitaminsCPGGummy VitaminsSupplementsVitaminsVitamins & Supplements
Smarty Pants acquired by Unilever
Unilever agreed to acquire Smarty Pants, a vitamins & supplements brand on Nov 25, 2020. Financial terms were not publicly disclosed. The current comp implies EV / revenue of 4x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Smarty Pants
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2020-11-25
- Geography
- -
- Tags
- Children'S Gummy VitaminsCPGGummy VitaminsSupplementsVitaminsVitamins & Supplements
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
Price / value
Undisclosed
-
Basis: FundComb estimate
EV / revenue
4x
unknown
Basis: FundComb estimate
EV / EBITDA
-
Basis: FundComb estimate
Basis
- Financial terms were not disclosed in the public sources reviewed.
- EV / revenue is shown as 4x based on the available comp inputs.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
Source summary
No public source summary has been published for this transaction yet.