Confirmed Control Announced Transaction verified Children'S Gummy VitaminsCPGGummy VitaminsSupplementsVitaminsVitamins & Supplements
Smarty Pants acquired by Unilever
Unilever agreed to acquire Smarty Pants, a vitamins & supplements brand, on Nov 25, 2020.
Transaction summary
- Target
- Smarty Pants
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2020-11-25
- Geography
- -
- Tags
- Children'S Gummy VitaminsCPGGummy VitaminsSupplementsVitaminsVitamins & Supplements
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- A comparable 100% enterprise value has not been established. Separately reported amounts are retained below.
- EV / revenue: 4x.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- User-supplied spreadsheet: ev_sales_multiple=4.0x; no public value or revenue inputs supplied to independently recalculate.
Source summary
No public source summary has been published for this transaction yet.