Touchland acquired by Church & Dwight
Church & Dwight agreed to acquire Touchland, a US personal care brand, on May 12, 2025.
Transaction summary
- Target
- Touchland
- Acquirer
- Church & Dwight
- Seller
- -
- Announced
- 2025-05-12
- Geography
- United States
- Tags
- BeautyConsumerPersonal Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-08-11
- Latest update
- 2026-08-11
Value and multiples
100% enterprise value
USD 700M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
5.38x
Period: LTM At Announcement 2025
Basis: Estimated
EV / EBITDA
12.7x
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Closing Consideration: USD 700M
Issuer disclosed $700m payable at closing plus an earnout of up to $180m.
Basis
- USD 700m closing consideration is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 5.38x, calculated from USD 700m value and USD 130m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- $700m / ~$130m = 5.3846x revenue; $700m / ~$55m = 12.7273x EBITDA.
Source summary
Church & Dwight to Acquire the Touchland Brand
ConfirmedChurch & Dwight to Acquire the Touchland Brand for $700 million Plus Earn-out
Open sourceChurch & Dwight to Acquire the Touchland Brand
ConfirmedTouchland's trailing twelve month net sales are approximately $130 million and EBITDA is approximately $55 million.
Open source