Farmacy Beauty acquired by Procter & Gamble
Procter & Gamble acquired Farmacy Beauty, a US skin care brand, on Dec 15, 2021.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Farmacy Beauty
- Acquirer
- Procter & Gamble
- Announced
- 2021-11-15
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 350M
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.38x
Unverified
Period: Forecast 2021
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 350M
Basis
- Press-reported value: US$350m. Multiples use revenue of US$80m (Forecast).
Source summary
KTB PE earns 100% return from US brand sold to P&G
EstimatedThe US consumer goods giant P&G took it over for $350 million, according to investment banking sources last week.
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