GoPro acquired by Starman Optical, Inc.

GoPro and Starman Optical announced a definitive merger agreement under which GoPro shareholders would receive $285 million in cash, retain approximately 10% of the combined company, and have GoPro debt repaid at closing.

GoPro to be acquired for $285M, will remain a public company | TechCrunch TechCrunch Desktop Logo TechCrunch Mobile Logo Latest Startups Venture Apple Security AI Apps Disrupt 2026 Events Podcasts Newsletters Search Submit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Contact Us Image Credits: GoPro Gadgets GoPro to be acquired for $285M, will remain a public company Sean O'Kane 8:57 AM PDT · September 1, 2026 After years of financial struggles, action camera pioneer GoPro is being acquired for $285 million. A company called Starman Optical has agreed to merge with GoPro. The deal involves Starman Optical paying GoPro shareholders $1.14 per share and leaving those shareholders with about 10% of the newly combined company. The deal, expected to close by the

Estimated EV proxy: US$285m shareholder cash / 90% + US$92m debt repayment = approximately US$408.667m. The announcement describes 10% retained ownership in the combined company, not a priced 10% of standalone GoPro: proportional rollover valuation is an approximation. No separate cash adjustment is disclosed; working-capital adjustment remains possible. Original shareholder payment tracked separately. Quarterly revenue is not treated as full-year revenue.