Estimated Control Closed Transaction verified Beauty & Personal CareConsumerPrestige BeautyProbiotic SkincareSkincare
Tula acquired by P&G
P&G acquired Tula, a US beauty and personal care brand, on Jan 4, 2022.
Transaction summary
- Target
- Tula
- Acquirer
- P&G
- Seller
- -
- Announced
- 2022-01-04
- Geography
- United States
- Tags
- Beauty & Personal CareConsumerPrestige BeautyProbiotic SkincareSkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed | USD
Basis: Undisclosed
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
6.7x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- A comparable 100% enterprise value has not been established. Separately reported amounts are retained below.
- EV / revenue: 6.7x.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- User-supplied spreadsheet field ev_sales_multiple = 6.7x; no source-supported revenue or enterprise value was provided to independently calculate it.
Source summary
No public source summary has been published for this transaction yet.