Estimated Control Closed Transaction verified Skin Care Personal Care

Tula acquired by P&G

P&G acquired Tula, a US beauty and personal care brand.

Transaction summary

Target: Tula
Acquirer: P&G
Seller: -
Announced: 2022-01-04
Geography: United States
Tags: Skin Care Personal Care
Type: Acquisition
Deal type: Control
Stake acquired: -
First added: 2026-06-19
Latest update: 2026-10-31

Value and multiples

100% enterprise value

Undisclosed

Value not disclosed | USD

Basis: Undisclosed

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

6.7x

Period not stated

Basis: FundComb estimate

EV / EBITDA

EBITDA basis not stated

Basis: FundComb estimate

Basis

The 6.7x revenue multiple comes from FundComb’s comps spreadsheet and is not confirmed by a public source; the price was not disclosed, and the revenue and period behind the multiple are not stated. Happi reported P&G’s purchase of Tula Skincare on 4 January 2022.

Other reviewed estimates

Earlier estimates and their sources.

EV/sales multiple of 6.7x comes only from the pasted spreadsheet row; it is not verified by the supplied public web evidence.

EV / revenue 6.7x

Source summary

P&G Buys Tula Skincare - Happi

Estimated

Open via Google News

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