Estimated Control Closed Deal verified Beauty & Personal CareConsumerPrestige BeautyProbiotic SkincareSkincare
Tula acquired by P&G
P&G acquired Tula, an US beauty and personal care brand on Jan 4, 2022. Financial terms were not publicly disclosed. The current comp implies EV / revenue of 6.7x. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Tula
- Acquirer
- P&G
- Seller
- -
- Announced
- 2022-01-04
- Geography
- United States
- Tags
- Beauty & Personal CareConsumerPrestige BeautyProbiotic SkincareSkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
Price / value
Undisclosed
Undisclosed | USD
Basis: Undisclosed
EV / revenue
6.7x
unknown
Basis: FundComb estimate
EV / EBITDA
-
Basis: FundComb estimate
Basis
- Financial terms were not disclosed in the public sources reviewed.
- EV / revenue is shown as 6.7x based on the available comp inputs.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
Source summary
No public source summary has been published for this transaction yet.