FundComb
Confirmed Preliminary Control Closed Transaction verified beauty / fragranceCPGfragranceluxury fragrance

Creed acquired by Kering

Kering acquired Creed, a beauty / fragrance brand, on Oct 17, 2023.

Preliminary: The announcement date, completion date, transaction value, value basis, revenue, EBITDA, EV/revenue, EV/EBITDA, metric basis and value notes are not yet independently verified. The EV/revenue is outside the usual range for comps, so treat it with caution.

Transaction summary

Target
Creed
Acquirer
Kering
Seller
-
Announced
2023-06-26(unverified)
Geography
-
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-07-26
Latest update
2026-10-29

Value and multiples

100% enterprise value

EUR 3.5B

Unverified

100% enterprise value | EUR

Basis: FundComb estimate

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $3.9B USD using FX date 2023-06-26 at 1.0918 EUR/USD.

EV / revenue

11.7x

Unverified

Period not stated

Basis: FundComb estimate

EV / EBITDA

21.9x

Unverified

EBITDA basis not stated

Basis: FundComb estimate

Basis

  • Pasted spreadsheet lists EUR 3,500m valuation attributed to Rothschild; supplied public snippets verify the transaction but do not state this value.

Source summary

No public source summary has been published for this transaction yet.

Continue your research

Related transaction comps

Explore more comps →
fragrance

Byredo acquired by Puig

2022-05-31 · Confirmed

View transaction → fragrance

Sol de Janeiro acquired by L'Occitane

2021-11-15 · Estimated

View transaction → fragrance

Kering Beauté acquired by L'Oréal S.A.

2025-10-19 · Confirmed

View transaction → fragrance

Parfums de Marly and Initio Parfums Privés acquired by Advent International

2023-06-23 · Estimated

View transaction →