Purely Elizabeth acquired by Ferrero Group
Ferrero Group agreed to acquire Purely Elizabeth, a US food brand, on Aug 14, 2026.
Transaction summary
- Target
- Purely Elizabeth
- Acquirer
- Ferrero Group
- Seller
- -
- Announced
- 2026-08-14
- Geography
- United States
- Tags
- BreakfastCPGFoodFunctional FoodGranolaOatmeal
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-09-16
- Latest update
- 2026-10-03
Value and multiples
100% enterprise value
Undisclosed
Value not disclosed | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
-
Period: TTM Estimate Reported August 2026 2026
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Basis
- A comparable 100% enterprise value has not been established. Separately reported amounts are retained below.
- Metric period: TTM Estimate Reported August 2026 2026.
- Financial terms were not disclosed. Forbes (17 August, updated 18 August 2026) estimates the whole-company price above US$850m and reports a sales multiple above 4x. These are qualified estimates, not exact values. Forbes estimates US$250m trailing-12-month revenue; the price floor implies above 3.4x on that TTM basis. Inc ties the above-4x statement to US$200m 2025 brand sales, implying above 4.25x on that separate basis. Brand sales and company revenue may differ. Forbes also forecasts revenue above US$300m for 2026; that forecast is not historical revenue. EBITDA remains undisclosed.
Source summary
Ferrero to buy better-for-you breakfast brand Purely Elizabeth
ConfirmedFood Dive reported that Ferrero agreed to acquire Purely Elizabeth for undisclosed consideration, with the deal expected to close in the coming months.
Open sourceFerrero to buy better-for-you breakfast brand Purely Elizabeth
ConfirmedFerrero to buy better-for-you breakfast brand Purely Elizabeth | Food Dive Skip to main content CONTINUE TO SITE ➞ Don't miss tomorrow's food industry news Let Food Dive's free newsletter keep you informed, straight from your inbox. Daily Dive M-F Ingredients Weekly Every Thursday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy . You can unsubscribe at anytime. Informa TechTarget | Grocery Dive Restaurant Dive Explore our brands An Informa TechTarget Publication Deep Dive Opinion Library Events Press Releases Topics Sign up Search Sign up Search People also ask Loading questions... Corporate Ops Ingredients Beverages Meat & Poultry Policy Finances & Deals Innovation An article from Dive Brief Ferrero to buy better-for-you breakfast brand Purely Elizabeth The deal builds on the Luxembourg-based food giant’s $3.1 billion acquisition of cereal maker WK Kellogg in 2025. Published Aug. 14, 2026 Laurel Deppen Reporter Share Copy link Email LinkedIn X/Twitter Facebook Print License Add us on Google Courtesy of Ferrero Group Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback . Dive Brief: Ferrero Group
Open sourceForbes — Purely Elizabeth sale price and revenue estimates
Estimatedmore than $850 million, or a multiple of over 4 times sales
Open sourceFerrero Group acquisition agreement announcement — 14 August 2026
EstimatedFerrero Group today announced it has signed an agreement to acquire Purely Elizabeth
Open sourceForbes — estimated trailing revenue
Estimated$250 million (estimated trailing 12-month revenue)
Open sourceInc — reported price and prior-year sales basis
EstimatedBased on last year’s revenue figure, the $850 million deal with Ferrero represents “a multiple of over 4 times sales,”
Open source