Purely Elizabeth acquired by Ferrero Group
Ferrero Group agreed to acquire Purely Elizabeth, an US food brand. Financial terms were not publicly disclosed. Public sources confirm the deal; valuation inputs may include estimates where transaction materials do not disclose the full economics.
Transaction summary
- Target
- Purely Elizabeth
- Acquirer
- Ferrero Group
- Seller
- -
- Announced
- -
- Geography
- United States
- Tags
- BreakfastCPGFoodFunctional FoodGranolaOatmeal
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-09-16
- Latest update
- 2026-09-16
Value and multiples
Price / value
Undisclosed
Undisclosed | USD
Basis: Undisclosed
EV / revenue
-
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Basis
- Financial terms were not disclosed in the public sources reviewed.
Source summary
Ferrero to buy better-for-you breakfast brand Purely Elizabeth
ConfirmedFood Dive reported that Ferrero agreed to acquire Purely Elizabeth for undisclosed consideration, with the deal expected to close in the coming months.
Open sourceFerrero to buy better-for-you breakfast brand Purely Elizabeth
ConfirmedFerrero to buy better-for-you breakfast brand Purely Elizabeth | Food Dive Skip to main content CONTINUE TO SITE ➞ Don't miss tomorrow's food industry news Let Food Dive's free newsletter keep you informed, straight from your inbox. Daily Dive M-F Ingredients Weekly Every Thursday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy . You can unsubscribe at anytime. Informa TechTarget | Grocery Dive Restaurant Dive Explore our brands An Informa TechTarget Publication Deep Dive Opinion Library Events Press Releases Topics Sign up Search Sign up Search People also ask Loading questions... Corporate Ops Ingredients Beverages Meat & Poultry Policy Finances & Deals Innovation An article from Dive Brief Ferrero to buy better-for-you breakfast brand Purely Elizabeth The deal builds on the Luxembourg-based food giant’s $3.1 billion acquisition of cereal maker WK Kellogg in 2025. Published Aug. 14, 2026 Laurel Deppen Reporter Share Copy link Email LinkedIn X/Twitter Facebook Print License Add us on Google Courtesy of Ferrero Group Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback . Dive Brief: Ferrero Group
Open source