Hero Cosmetics acquired by Church & Dwight
Church & Dwight acquired Hero Cosmetics, a US beauty & personal care / skincare brand.
Transaction summary
- Target
- Hero Cosmetics
- Acquirer
- Church & Dwight
- Seller
- -
- Announced
- 2022-09-06
- Geography
- United States
- Tags
- Acne careacne patchesBeauty & personal care / skincareCPGPersonal care skincarepimple patchesSkin Care
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-18
- Latest update
- 2026-07-13
Value and multiples
100% enterprise value
USD 630M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
5.5x
Period: TTM 2022
Basis: Public source
EV / EBITDA
14x
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 630M
Google News RSS result title from Forbes states Hero Cosmetics was acquired by Church & Dwight for $630 million; full article was not fetched. This differs from the pasted spreadsheet's EUR 636 million.
Basis
- Revenue multiple: $630,000,000 / $115,000,000 = 5.48x, rounded to 5.5x. EBITDA multiple: $630,000,000 / $45,000,000 = 14.0x. Metrics and deal value sourced from Marketscreener summary of Church & Dwight announcement (https://www.marketscreener.com/quote/stock/CHURCH-DWIGHT-CO-INC-12050/news/Church-Dwight-Co-Inc-has-signed-a-definitive-agreement-to-acquire-Hero-Mighty-Patch-Brand-and-O-41713544/) and corroborated by BeautyMatter (https://beautymatter.com/articles/church-dwight-acquires-hero-cosmetics-in-630-million-deal).
Other reviewed estimates
Earlier estimates and their sources.
Source summary
Hero Cosmetics Acquired By Church & Dwight For $630 Million - Forbes
ConfirmedChurch & Dwight Picks Up Hero Mighty Patch - Consumer Goods Technology
EstimatedChurch & Dwight Co., Inc. has signed a definitive agreement to acquire Hero Mighty Patch Brand and Other Acne Treatment Products
EstimatedThe public announcement summary reports Church & Dwight's $630 million acquisition of Hero Cosmetics and states Hero generated approximately $115 million of trailing twelve months net sales and approximately $45 million of trailing twelve months EBITDA through June 30, 2022, implying about 5.5x revenue and 14.0x EBITDA.
Open sourceContinue your research
Related transaction comps
Filorga acquired by Colgate-Palmolive
2019-07-11 · Confirmed
View transaction → Same buyer / investorViviscal acquired by Church & Dwight
2017-01-20 · Confirmed
View transaction → Acne careCeraVe, AcneFree, Ambi acquired by L'Oréal
2017-01-10 · Confirmed
View transaction → Same buyer / investorMiss Mouth's Messy Eater acquired by Church & Dwight
2026-05-28 · Confirmed
View transaction →