Primal Nutrition, LLC (Primal Kitchen) acquired by The Kraft Heinz Company
The Kraft Heinz Company acquired Primal Nutrition, LLC (Primal Kitchen), a US condiments, sauces and dressings brand, on Jan 3, 2019.
Transaction summary
- Target
- Primal Nutrition, LLC (Primal Kitchen)
- Acquirer
- The Kraft Heinz Company
- Seller
- -
- Announced
- 2018-11-29
- Completed
- 2019-01-03
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-04
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
USD 201M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.02x
Period: FY2018E
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 201M
Kraft Heinz filing reports total cash consideration paid of $201 million.
Basis
- Kraft Heinz’s 2019 annual report (recast in a November 2020 Form 8-K) gives US$201m total cash consideration for 100% of Primal Nutrition, completed on 3 January 2019. Kraft Heinz announced the deal at about US$200m. Secondary reporting gives expected 2018 net sales of US$50m, a forecast: US$201m / US$50m = 4.02x.
Source summary
The Kraft Heinz Company 2019 Form 10-K, Note 4: Acquisitions and Divestitures
Confirmedwe acquired 100 % of the outstanding equity interests in Primal Nutrition, LLC
Open sourcekhc-20201113_d2
ConfirmedOn January 3, 2019 (the “Primal Acquisition Date”), we acquired 100 %
Open sourcekhc-20201113_d2
ConfirmedThe total cash consideration paid for Primal Nutrition was $ 201 million.
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedexpected to reach $50m in net sales for 2018
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
ConfirmedBy Mary Ellen Shoup 29-Nov-2018 Last updated on 11-Dec-2018 at 03:11 GMT Kraft Heinz has struck a deal
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedis expected to reach $50m in net sales for 2018
Open sourceContinue your research
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