Primal Nutrition, LLC (Primal Kitchen) acquired by The Kraft Heinz Company
The Kraft Heinz Company acquired Primal Nutrition, LLC (Primal Kitchen), a US condiments, sauces and dressings brand, on Nov 29, 2018.
Transaction summary
- Target
- Primal Nutrition, LLC (Primal Kitchen)
- Acquirer
- The Kraft Heinz Company
- Seller
- -
- Announced
- 2018-11-29
- Geography
- United States
- Tags
- CondimentsConsumerFood & BeverageSauces And Dressings
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 200M
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Period: FY2018E 2018
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 201M
Kraft Heinz filing reports total cash consideration paid of $201 million.
Basis
- USD 200m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4x, calculated from USD 200m value and USD 50.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Originally announced approximately USD200m price used as estimated whole-company EV under FCR-211. Later filing reports USD201m cash consideration, retained separately. Secondary reporting gives expected2018 net sales USD50m, a forecast. Calculated EV / forecast sales = USD200m / USD50m =4.0x. USD200m announced price / USD50m forecast2018 revenue =4.0x, calculated. USD200m announced price / USD50m forecast2018 revenue =4.0x, calculated.
Source summary
The Kraft Heinz Company 2019 Form 10-K, Note 4: Acquisitions and Divestitures
Confirmedwe acquired 100 % of the outstanding equity interests in Primal Nutrition, LLC
Open sourcekhc-20201113_d2
ConfirmedOn January 3, 2019 (the “Primal Acquisition Date”), we acquired 100 %
Open sourcekhc-20201113_d2
ConfirmedThe total cash consideration paid for Primal Nutrition was $ 201 million.
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedexpected to reach $50m in net sales for 2018
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
ConfirmedBy Mary Ellen Shoup 29-Nov-2018 Last updated on 11-Dec-2018 at 03:11 GMT Kraft Heinz has struck a deal
Open sourceKraft Heinz to acquire Primal Kitchen for $200m
Confirmedis expected to reach $50m in net sales for 2018
Open source