Billie, Inc. acquired by Edgewell Personal Care Company
Edgewell Personal Care Company acquired Billie, Inc., a US beauty brand, on Nov 29, 2021.
Preliminary: The EV/revenue is not yet independently verified.
Transaction summary
- Target
- Billie, Inc.
- Acquirer
- Edgewell Personal Care Company
- Announced
- 2021-11-29
- Completed
- 2021-11-29
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 310M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.44x
Unverified
Period: LTM 2021
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 310M
Basis
- Reported value: US$310m. Multiples use revenue of US$90m (LTM).
Source summary
Schick maker Edgewell acquires Billie for $310M (Retail Dive)
Confirmedacquired DTC razor brand Billie for $310 million in cash
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