Liquid Death raises capital from Live Nation and other investors
Liquid Death, a US beverages brand, raised capital from Live Nation and other investors on Mar 11, 2024. Amount invested is separate from enterprise value.
Transaction summary
- Company
- Liquid Death
- Investor(s)
- Live Nation and other investors
- Announced
- 2024-03-11
- Geography
- United States
- Tags
- BeveragesConsumerFood & Beverage
- Type
- Capital Raise
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Raise and valuation context
100% enterprise value
USD 1.4B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.2x
Period: varies by source
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 67.0M
Bloomberg reports $67 million raised; financing proceeds, not acquisition consideration.
Basis
- USD 1.4bn enterprise value is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.2x, calculated from USD 1.4bn value and USD 333m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- The $1.4 billion reported company valuation is used as estimated EV under the required convention; it is not a disclosed debt-adjusted EV. The $67 million is financing proceeds, not EV. No exact stake is established. Sacra estimates 2024 revenue at $333 million and describes investor materials as projecting roughly $340 million of 2025 revenue. The reported 4.2x multiple is a valuation-to-revenue multiple; its revenue period and calculation basis are not specified in the Multiples source. TechCrunch reports $263 million in 2023 retail sales through registers, not company revenue. Sacra separately reports revenue of $45 million in 2021, $110 million in 2022, and $263 million in 2023. Sacra estimates 2024 revenue at $333 million. Multiples reports a 4.2x revenue multiple without specifying the revenue period; the valuation and revenue figures are not asserted to share an explicit date basis.
Source summary
Liquid Death Is Valued at $1.4 Billion in New Financing Round
ConfirmedLiquid Death has raised new capital that values the startup at $1.4 billion
Open sourceLiquid Death revenue, valuation & funding
ConfirmedSacra estimates that Liquid Death generated $333M in 2024
Open sourceLiquid Death Revenue, Valuation, Funding & Investors
ConfirmedLiquid Death is valued at $1.4B as of March 2024, a 4.2x revenue multiple.
Open sourceLiquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi
Confirmedraised $67 million at a $1.4 billion valuation and reached $263 million in sales in 2023.
Open source