Go-To Skincare acquired by BWX
BWX acquired Go-To Skincare, an Australian skincare brand, on Mar 1, 2021.
Transaction summary
- Target
- Go-To Skincare
- Acquirer
- BWX
- Seller
- -
- Announced
- 2021-03-01
- Geography
- Australia
- Tags
- BeautyCPGSkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 50%
- First added
- 2026-06-18
- Latest update
- 2026-09-29
Value and multiples
100% enterprise value
AUD 177M
100% enterprise value | AUD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $137M USD using FX date 2021-03-01 at 0.7741 AUD/USD.
EV / revenue
4.78x
Period: varies by source
Basis: Derived from source data
EV / EBITDA
14.9x
EBITDA basis not stated
Basis: Derived from source data
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: AUD 89.0M
BWX’s legal adviser confirms approximately AUD 89m for 50.1%, valuing Go-To at AUD 177m on a 100% enterprise-value basis. Use disclosed EV directly, not the amount paid or another stake gross-up.
Unknown: AUD 178M
Spreadsheet lists AUD 178m valuation. The pasted note cites an AFR headline stating BWX bought a majority stake in Zoë Foster Blake's skincare brand for $89m, but the article was not fetched; public web evidence supplied verifies the transaction but not the economics.
Basis
- AUD 177m enterprise value is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.78x, calculated from AUD 177m value and AUD 37.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- BWX’s legal adviser confirms approximately AUD 89m for 50.1%, valuing Go-To at AUD 177m on a 100% enterprise-value basis. Use disclosed EV directly, not the amount paid or another stake gross-up.
Source summary
100% EV basis review
ConfirmedBWX’s legal adviser confirms approximately AUD 89m for 50.1%, valuing Go-To at AUD 177m on a 100% enterprise-value basis. Use disclosed EV directly, not the amount paid or another stake gross-up.
Open sourceBWX enters into partnership with Go-To Skincare
EstimatedBWX announced a share purchase agreement to acquire a 50.1% interest in Go-To Skincare for approximately A$89m, valuing Go-To at A$177m enterprise value and disclosing an FY2021 EV/EBITDA acquisition multiple of 14.9x pre-synergies.
Open source