Kellogg cookies, fruit snacks, pie crust and ice cream cone businesses acquired by Ferrero International S.A.
Ferrero International S.A. acquired Kellogg cookies, fruit snacks, pie crust and ice cream cone businesses, a US snacks brand, on Jul 28, 2019.
Transaction summary
- Target
- Kellogg cookies, fruit snacks, pie crust and ice cream cone businesses
- Acquirer
- Ferrero International S.A.
- Seller
- Kellogg Company
- Announced
- 2019-04-01
- Geography
- United States
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 1.3B
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
1.44x
Period: FY2018
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.3B
Basis
- Reported value: US$1.3bn. Multiples use revenue of US$900m (FY2018).
Source summary
Kellogg Co Form 8-K Exhibit 99.1 (1 Apr 2019 press release)
ConfirmedThe cash transaction is valued at $1.3 billion (or €1.16 billion, at current exchange rates),
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