Just Spices GmbH acquired by Kraft Heinz Company
Kraft Heinz Company acquired Just Spices GmbH, a German food brand, on Jan 18, 2022.
Preliminary: The transaction value and stake are not yet independently verified.
Transaction summary
- Target
- Just Spices GmbH
- Acquirer
- Kraft Heinz Company
- Announced
- 2021-12-10
- Completed
- 2022-01-18
- Geography
- Germany
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 85%(unverified)
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
EUR 252M
Unverified
100% enterprise value | EUR
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $284M USD using FX date 2021-12-10 at 1.1273 EUR/USD.
EV / revenue
4.2x
Period: 2021
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: EUR 214M
€214m paid for 85%.
Basis
- Kraft Heinz Company paid €214m for 85%, which implies about €251.8m for the whole business. Multiples use revenue of €60m (2021).
Source summary
Kraft Heinz Co - Form 10-K - FY2022
EstimatedTotal cash consideration related to the Just Spices Acquisition was approximately 214million euros (approximately $ 243million at the Just Spices Acquisition Date).
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