DUDE Wipes receives investment from TSG Consumer
TSG Consumer made a minority investment in DUDE Wipes, a US personal hygiene brand, on Jun 23, 2025.
Preliminary: The transaction value, EV/revenue, EBITDA and EV/EBITDA are not yet independently verified.
Transaction summary
- Company
- DUDE Wipes
- Investor(s)
- TSG Consumer
- Announced
- 2025-06-23
- Completed
- 2025-06-23
- Geography
- United States
- Type
- Minority Investment
- Deal type
- Minority
- First added
- 2026-08-11
- Latest update
- 2026-10-31
Investment and valuation context
100% enterprise value
USD 500M
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
2.27x
Unverified
Period: FY2024 / Estimated Valuation At Announcement
Basis: Estimated
EV / EBITDA
13x
Unverified
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Equity Value: USD 500M
Midpoint of a US$400m-600m estimate of the company's value by Drew Fallon of Iris Finance, reported by Beauty Independent; terms were not disclosed.
Basis
- TSG Consumer took a minority stake in DUDE Wipes on 23 June 2025; the founders kept significant ownership and terms were not disclosed. Beauty Independent reported 2024 sales of US$220m. The US$500m value is the midpoint of a US$400m-600m estimate by Drew Fallon, chief executive of Iris Finance, and EBITDA of about US$38.5m uses the midpoint of his 15-20% margin estimate, giving 13.0x, within his 12x-14x range.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
DUDE Wipes secures strategic growth investment from TSG Consumer
Confirmedtoday announced a strategic growth investment from TSG Consumer Partners
Open sourceUnilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals
ConfirmedIn 2024, Dude Wipes generated $220 million in sales.
Open sourceDude Wipes estimated EBITDA range
ConfirmedFallon estimates Dude Wipes’ valuation at $400 million to $600 million, with an EBITDA margin between 15% and 20%,
Open sourceUnilever And TSG Consumer Man Up With Dr. Squatch, Dude Wipes Deals
ConfirmedTSG Consumer has obtained a minority stake in Dude Wipes
Open sourceContinue your research
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