FundComb
Confirmed Preliminary Control Unknown Transaction verified Confectionery

Cadbury acquired by Kraft Foods

Kraft Foods agreed to acquire Cadbury, a confectionery brand, on Jan 19, 2010.

Preliminary: The transaction value, EV/revenue and EV/EBITDA are not yet independently verified.

Transaction summary

Target
Cadbury
Acquirer
Kraft Foods
Seller
-
Announced
2010-01-19
Geography
-
Type
Acquisition
Deal type
Control
Stake acquired
-
First added
2026-10-18
Latest update
2026-10-31

Value and multiples

100% enterprise value

GBP 13B

Unverified

100% enterprise value | GBP

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

Approx. $21B USD using FX date 2010-01-19 at 1.6332 GBP/USD.

EV / revenue

2.19x

Unverified

Period: FY2009

Basis: Estimated

EV / EBITDA

13.2x

Unverified

EBITDA: normalised / adjusted

Basis: Estimated

Basis

  • Reported enterprise value: GBP 13bn.
  • Implied EV / revenue is 2.19x, calculated from GBP 13bn value and GBP 6.0bn revenue.
  • EV/revenue is estimated.
  • Implied EV / EBITDA is 13.2x, calculated from GBP 13bn value and GBP 995m EBITDA.

Source summary

Mondelēz International 8-K, filed 2026-06-18

Confirmed

Acquisition of Cadbury by Kraft Foods.

Open source

Mondelēz International 8-K, filed 2026-06-18

Confirmed

Prior to Kellogg, he held progressively responsible management, financial and strategic leadership roles at Proctor & Gamble, Cadbury Schweppes and Mondelēz predecessor company Kraft Foods following the Cadbury acquisition.

Open source

Mondelēz International 8-K, filed 2026-06-18

Confirmed

MONDELĒZ INTERNATIONAL, INC. (Exact name of registrant as specified in its charter)

Open source

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