Vegamour receives investment from General Atlantic
General Atlantic made a minority investment in Vegamour, a personal care / hair wellness and growth brand on Apr 13, 2021. The investment value is shown as USD 80.0m; it should not be read as an acquisition price unless the source explicitly states a valuation. Public sources confirm the investment; valuation inputs may include estimates where the source materials do not disclose them.
Transaction summary
- Company
- Vegamour
- Investor(s)
- General Atlantic
- Announced
- 2021-04-13
- Geography
- -
- Tags
- CPGHair CareHair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty
- Type
- Minority Investment
- Deal type
- Minority
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Parties at the deal date
Investor(s)
General Atlantic is a global growth equity investor that invests in fast-growing companies with proven business models and strong revenue growth. We focus on four sectors: consumer, financial services, healthcare and technology, where we have deep expertise and a strong track record of helping companies manage growth by seizing new opportunities, mitigating risks, and preparing to scale their business models for global growth. We seek to build enduring partnerships with our portfolio companies, reinforced by our stable, flexible capital program. To create long-term value that is essential to growth investing, we aim to be an active lead investor with significant minority ownership, working with management teams to meaningfully change outcomes. Unlike traditional private equity funds, General Atlantic's unique structure provides a more stable capital base that enables us to invest patiently and independent of fundraising cycles. Our capital base is largely composed of entrepreneurial and philanthropic families, reinforcing our long-term approach. General Atlantic was founded in 1980 in the United States, originally as a family office of Charles Feeney. Since then, we have expanded into a global fund with multiple Limited Partners and overseas offices.
Snapshot preserved for this transaction; current company profiles may differ.
Investment and valuation context
Investment value
USD 80.0M
Investment Amount | USD
Basis: Public source
Round amount; not enterprise value.
Valuation / revenue
3x
Period not stated
Basis: FundComb estimate
Valuation / EBITDA
15x
EBITDA basis not stated
Basis: FundComb estimate
Basis
- USD 80.0m investment amount is treated as publicly disclosed or derived directly from public source data.
- The investment amount is not treated as acquisition consideration or enterprise value.
- Valuation / revenue is shown as 3x based on the available comp inputs. It is stored separately and is not calculated from the investment amount.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
Source summary
No public source summary has been published for this transaction yet.