Confirmed Minority Announced Investment verified CPGHair CareHair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty

Vegamour receives investment from General Atlantic

General Atlantic made a minority investment in Vegamour, a personal care / hair wellness and growth brand, on Apr 13, 2021.

Transaction summary

Company
Vegamour
Investor(s)
General Atlantic
Announced
2021-04-13
Geography
-
Tags
CPGHair CareHair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty
Type
Minority Investment
Deal type
Minority
First added
2026-06-19
Latest update
2026-06-19

Parties at the deal date

Investor(s)

General Atlantic

General Atlantic is a global growth equity investor that invests in fast-growing companies with proven business models and strong revenue growth. We focus on four sectors: consumer, financial services, healthcare and technology, where we have deep expertise and a strong track record of helping companies manage growth by seizing new opportunities, mitigating risks, and preparing to scale their business models for global growth. We seek to build enduring partnerships with our portfolio companies, reinforced by our stable, flexible capital program. To create long-term value that is essential to growth investing, we aim to be an active lead investor with significant minority ownership, working with management teams to meaningfully change outcomes. Unlike traditional private equity funds, General Atlantic's unique structure provides a more stable capital base that enables us to invest patiently and independent of fundraising cycles. Our capital base is largely composed of entrepreneurial and philanthropic families, reinforcing our long-term approach. General Atlantic was founded in 1980 in the United States, originally as a family office of Charles Feeney. Since then, we have expanded into a global fund with multiple Limited Partners and overseas offices.

Snapshot preserved for this transaction; current company profiles may differ.

Investment and valuation context

100% enterprise value

USD 80.0M

100% enterprise value | USD

Basis: Public source

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

3x

Period not stated

Basis: FundComb estimate

EV / EBITDA

15x

EBITDA basis not stated

Basis: FundComb estimate

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 80.0M

Google News result title from Beauty Independent states Vegamour received an $80M minority growth investment from General Atlantic; full article was not fetched.

Basis

  • USD 80.0m investment amount is treated as publicly disclosed or derived directly from public source data.
  • Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
  • EV / revenue: 3x. The multiple uses 100% enterprise value, with investment amount tracked separately.
  • Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
  • Pasted row lists ev_sales_multiple of 3.0x and ebitda_multiple of 15.0x; no public calculation inputs supplied.

Source summary

No public source summary has been published for this transaction yet.