Vegamour receives investment from General Atlantic
General Atlantic made a minority investment in Vegamour, a personal care / hair wellness and growth brand, on Apr 13, 2021.
Transaction summary
- Company
- Vegamour
- Investor(s)
- General Atlantic
- Announced
- 2021-04-13
- Geography
- -
- Tags
- CPGHair CareHair Growth ProductsHair WellnessPersonal Care / Hair Wellness And GrowthVegan Beauty
- Type
- Minority Investment
- Deal type
- Minority
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Parties at the deal date
Investor(s)
General Atlantic is a global growth equity investor that invests in fast-growing companies with proven business models and strong revenue growth. We focus on four sectors: consumer, financial services, healthcare and technology, where we have deep expertise and a strong track record of helping companies manage growth by seizing new opportunities, mitigating risks, and preparing to scale their business models for global growth. We seek to build enduring partnerships with our portfolio companies, reinforced by our stable, flexible capital program. To create long-term value that is essential to growth investing, we aim to be an active lead investor with significant minority ownership, working with management teams to meaningfully change outcomes. Unlike traditional private equity funds, General Atlantic's unique structure provides a more stable capital base that enables us to invest patiently and independent of fundraising cycles. Our capital base is largely composed of entrepreneurial and philanthropic families, reinforcing our long-term approach. General Atlantic was founded in 1980 in the United States, originally as a family office of Charles Feeney. Since then, we have expanded into a global fund with multiple Limited Partners and overseas offices.
Snapshot preserved for this transaction; current company profiles may differ.
Investment and valuation context
100% enterprise value
USD 80.0M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3x
Period not stated
Basis: FundComb estimate
EV / EBITDA
15x
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 80.0M
Google News result title from Beauty Independent states Vegamour received an $80M minority growth investment from General Atlantic; full article was not fetched.
Basis
- USD 80.0m investment amount is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- EV / revenue: 3x. The multiple uses 100% enterprise value, with investment amount tracked separately.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Pasted row lists ev_sales_multiple of 3.0x and ebitda_multiple of 15.0x; no public calculation inputs supplied.
Source summary
No public source summary has been published for this transaction yet.