Goodles acquired by Barilla Group
Barilla Group acquired Goodles, a food brand.
Preliminary: The transaction value, revenue and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Goodles
- Acquirer
- Barilla Group
- Seller
- L Catterton
- Announced
- 2026-09-03
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-09-23
- Latest update
- 2026-11-01
Value and multiples
100% enterprise value
USD 750M
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.95x
Unverified
Period: LTM 2026
Basis: Reported / rumored
EV / EBITDA
-
EBITDA basis not stated
Basis: Reported / rumored
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 750M
US$750m in cash for Goodles, reported by Bloomberg from a person familiar with the negotiations, plus at least US$100m if performance targets are met. Barilla confirmed completion without commenting on terms.
Basis
- Barilla agreed to buy Goodles on 3 September 2026 and completed the purchase in the week to 24 October 2026, without disclosing terms. Bloomberg, citing a person familiar with the negotiations, reported US$750m in cash plus at least US$100m more if Goodles meets performance targets. EV/revenue uses the US$190m of net sales Bloomberg reported for the twelve months before completion and excludes the performance payment. A BevNET podcast title on 2 October 2026 gave $500M; the later Bloomberg report at completion is used.
Source summary
Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
ConfirmedWhat Goodles’ $500M Acquisition Says About CPG Innovation
Open sourceTaste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
ConfirmedThis week, we dig into Barilla Group’s acquisition of Goodles and how the mac and cheese brand’s success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands’ $2.2B valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG.
Open sourceBarilla compra Goodles
ConfirmedNei 12 mesi precedenti il perfezionamento dell'operazione, Goodles ha registrato vendite nette per 190 milioni di dollari.
Open sourceBarilla buys Goodles for $750 million, adding a buzzy mac and cheese brand
ConfirmedBarilla closed its early September deal for Goodles this week, paying $750 million in cash
Open sourceBarilla signs an agreement for acquiring Goodles from L Catterton and a pool of celebrity-investors
ConfirmedL Catterton and the other shareholders will now exit from Goodles
Open sourceBarilla acquista il marchio statunitense di mac-and cheese Goodles
ConfirmedBarilla, colosso italiano della pasta, ha raggiunto un accordo per l'acquisizione di Goodles
Open sourceContinue your research
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