Byredo acquired by Puig
Puig acquired Byredo, a Sweden fragrance brand, on May 31, 2022.
Preliminary: The announcement date, completion date, deal status, transaction value, value basis, revenue, EBITDA, EV/revenue, EV/EBITDA, metric basis and value notes are not yet independently verified. The EV/EBITDA is outside the usual range for comps, so treat it with caution.
Transaction summary
- Target
- Byredo
- Acquirer
- Puig
- Seller
- Manzanita Capital
- Announced
- 2022-05-31(unverified)
- Geography
- Sweden
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-07-25
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
EUR 1.0B
Unverified
100% enterprise value | EUR
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $1.1B USD using FX date 2022-05-10 at 1.0554 EUR/USD.
EV / revenue
6.9x
Unverified
Period not stated
Basis: FundComb estimate
EV / EBITDA
58x
Unverified
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Rumored Value: EUR 1.0B
Puig and FashionNetwork did not disclose the consideration. The estimated €1 billion value comes from a Highsnobiety Google News headline and is consistent with the pasted spreadsheet's EUR 1,000 million valuation.
Basis
- Spreadsheet inputs: €1,000m valuation, €145m revenue, €17m EBITDA, 6.9x revenue, and 58.0x EBITDA. €1,000m / €145m = 6.90x. €1,000m / €17m = 58.82x, so the supplied 58.0x EBITDA multiple does not exactly reconcile and is preserved as user-supplied.
Source summary
Puig acquires a majority stake in Byredo
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