Investment and M&A transaction comps

Beauty Brand Investment & M&A Transaction Comps

Beauty, personal care, cosmetics, skin care, hair care and related brand transactions.

45
Reviewed transactions
35
With price data
4.6x
Median EV or valuation / revenue
16.7x
Median EV or valuation / EBITDA
Year Transactions Priced Median EV or valuation / revenue Median EV or valuation / EBITDA
2025 6 6 3.8x 13.5x
2024 3 3 3.8x 10.6x
2023 6 6 4.2x 22.0x
2022 4 3 4.9x 21.4x
2021 8 7 4.7x 15.3x
2020 4 3 5.7x 13.3x
2019 3 3 7.5x -

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Beauty transaction table

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Rows with reported value

23 / 25

Acquisition EV, USD

USD 65B

Investment EV, USD

USD 4.0M

Median EV / revenue

4.6x

Columns

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25 shown of 45 matching transactions. Click any transaction row for more detail.

Values are 100% enterprise values. Multiples divide EV by full-company revenue or EBITDA. Reported prices are assumed to be EV; explicit partial-stake prices are grossed up as estimates. Amounts paid are tracked separately.

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Saltair
Control
2026-07-30 TSG Consumer 458 4.6x 15.3x
BeautyConsumer
+3
Personal CareSkin CareBody Care
Kenvue
Control (100%)
2025-11-03 Kimberly-Clark 48,700 3.2x 14.3x
ConsumerPersonal Care
+2
Consumer HealthWellness
Space NK
Control (100%)
2025-07-10 Ulta Beauty 399 1.1x 10.5x
BeautyConsumer
+2
Beauty RetailRetail
Dr. Squatch
Control (99%)
2025-06-23 Unilever 1,500 - 16.7x
ConsumerPersonal Care
+1
Mens Grooming
rhode
Control
2025-05-28 e.l.f. Beauty 800 3.8x -
BeautyConsumer
+2
Skin CareBeauty And Skincare
Touchland
Control
2025-05-12 Church & Dwight 700 5.4x 12.7x
BeautyConsumer
+1
Personal Care
Minimalist
Control (91%)
2025-01-22 Hindustan Unilever 342 5.9x -
BeautyConsumer
+3
Skin CareBeauty And SkincareIndia
Beautynova
Control
2024-03-18 PAI Partners 365 2.5x 10.6x
Hair CareBeauty & Personal Care
+2
CPGGrooming
ChapStick
Control
2024-01-25 Suave Brands Company 510 - -
BeautyConsumer
+3
Personal CareLip BalmLip Care
2024-01-01 Puig 354 5.0x -
BeautyBody Care
+4
CPGHaircarePremium SkincareSkincare
Go-To Skincare
Control (50%)
2023-12-15 Zoë Foster Blake 29 - -
BeautyCPG
+1
Skincare
Straand
Capital Raise
2023-12-10 Unilever Ventures 4 - -
Hair CareCPG
+1
Scalp Care
COSRX
Control (38%)
2023-10-30 Amorepacific 1,000 3.6x -
CosmeticsCPG
+2
K BeautySkincare
Naturium
Control
2023-08-29 Elf 354 3.9x 20.9x
BeautyConsumer
+2
Beauty / SkincareSkincare
Aesop
Control
2023-04-03 L’Oréal 2,500 4.4x 24.7x
CosmeticsBeauty / Skincare
+4
Personal CareCPGLuxury BeautySkincare
Mielle Organics
Control
2023-01-11 P&G Beauty 639 5.6x 22.0x
BeautyHair Care
+6
CPGPersonal CareHaircareNatural HaircarePersonal Care HaircareTextured Hair Care
2022-11-15 The Estée Lauder Companies Inc. 2,800 - -
BeautyConsumer
+4
Brand Intellectual PropertyFragranceLuxuryLuxury Beauty And Brand Intellectual Property
Nutrafol
Control
2022-05-30 Unilever Undisclosed 4.9x 22.7x
BeautyPersonal Care
+4
CPGHair Growth ProductsHair WellnessPersonal Care Hair Wellness
NAK Hair
Control
2022-05-01 Adamantem Capital 65 2.3x -
Hair CareCPG
+1
Salon Haircare
Ilia Beauty
Control
2022-02-01 Courtin-Clarins family / Clarins 689 7.0x 20.0x
CosmeticsBeauty And Cosmetics
+4
Clean BeautyCPGMakeupSkincare
Chantecaille
Control
2021-12-21 Beiersdorf 688 4.6x 15.3x
CosmeticsCPG
+3
Prestige BeautyPrestige Beauty / SkincareSkincare
E45
Control
2021-12-01 Karo Healthcare Undisclosed 4.7x -
ConsumerSkin Care
+3
DermocosmeticsDry Skin TreatmentPersonal Care / Skin Care & Dermocosmetics
Sol de Janeiro
Control (83%)
2021-11-15 L'Occitane 450 7.5x 20.7x
BeautyConsumer
+6
Body CareHair CareCPGFragrancePersonal Care And BeautyPremium Beauty
Obagi
Control
2021-11-15 Waldencast 865 4.5x 17.2x
BeautyClinical Skincare
+2
CPGSkincare
Milk Makeup
Control
2021-11-15 Waldencast Acquisition Corp. 386 5.8x -
BeautyBeauty & Personal Care
+3
Color CosmeticsCPGMakeup
FundComb transaction comps are informational only. Prices are shown as estimated enterprise value where available, with USD used as the default sorting currency; revenue and EBITDA multiples are shown where available. Values may be estimated, rumored, incomplete or derived from public information and should not be relied upon as financial, investment or valuation advice.