Dr. Barbara Sturm acquired by Puig
Puig agreed to acquire Dr. Barbara Sturm, a premium skincare brand, on Jan 1, 2024.
Transaction summary
- Target
- Dr. Barbara Sturm
- Acquirer
- Puig
- Seller
- -
- Announced
- 2024-01-01
- Geography
- -
- Tags
- BeautyBody CareCPGHaircarePremium SkincareSkincare
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-09
- Latest update
- 2026-09-29
Value and multiples
100% enterprise value
EUR 320M
100% enterprise value | EUR
Basis: FundComb estimate
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $354M USD using FX date 2023-12-29 at 1.1050 EUR/USD.
EV / revenue
5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Unknown: EUR 320M
Pasted spreadsheet row lists EUR 320m valuation; Puig public announcement verifies the majority-stake acquisition but does not disclose valuation or consideration.
Basis
- EUR 320m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 5x, calculated from EUR 320m value and EUR 64.0m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- Owner-defined 100% EV convention applied to the exact valuation_m cell in original spreadsheet candidate 57. Amount and currency unchanged; remains user-supplied, not independently confirmed. Previous source context: Pasted spreadsheet row lists EUR 320m valuation; Puig public announcement verifies the majority-stake acquisition but does not disclose valuation or consideration.
Other reviewed estimates
Transaction comps can involve reported or estimated figures from different sources. FundComb uses the values above as the current canonical comp, while preserving prior reviewed estimates below for context.
Source summary
Puig Brands (PUIG) H2 2024 Summary | Quartr
EstimatedSummary notes Puig acquired 65% of Dr. Barbara Sturm and that FY2024 net revenue growth included a 1.2% contribution from the acquisition.
Open source