Biofreeze acquired by Reckitt Benckiser Group plc
Reckitt Benckiser Group plc acquired Biofreeze, a consumer healthcare brand, on Jul 11, 2021.
Preliminary: The announcement date, completion date, value basis, EV/revenue, EV/EBITDA, metric basis, value notes and transaction value are not yet independently verified. The EV/EBITDA is outside the usual range for comps, so treat it with caution.
Transaction summary
- Target
- Biofreeze
- Acquirer
- Reckitt Benckiser Group plc
- Seller
- Performance Health, LLC
- Announced
- 2021-02-01(unverified)
- Completed
- 2021-07-11(unverified)
- Geography
- -
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-07-26
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 1.1B
Unverified
100% enterprise value | USD
Basis: Undisclosed
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4x
Unverified
Period not stated
Basis: FundComb estimate
EV / EBITDA
29x
Unverified
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Undisclosed: USD 1.1B
Public web evidence verifies the acquisition but does not disclose consideration.
Basis
- Pasted spreadsheet values only; no underlying revenue, EBITDA, or enterprise value disclosed in supplied public evidence.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
Reckitt Benckiser Group plc (LSE:RB) completed the acquisition of TheraPearl and Biofreeze from Performance Health, LLC. - marketscreener.com
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