Confirmed Control Closed Transaction verified ConsumerFood & BeveragePackaged SnacksSnacks

Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings) acquired by The Hershey Company

The Hershey Company acquired Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings), a US packaged snacks brand, on Sep 12, 2018.

Transaction summary

Target
Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings)
Acquirer
The Hershey Company
Seller
-
Announced
2018-09-12
Geography
United States
Tags
ConsumerFood & BeveragePackaged SnacksSnacks
Type
Asset Purchase
Deal type
Control
Stake acquired
-
First added
2026-10-04
Latest update
2026-10-04

Value and multiples

100% enterprise value

USD 420M

100% enterprise value | USD

Basis: Estimated

Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.

EV / revenue

4.79x

Period: FY 2017 2017

Basis: Derived from source data

EV / EBITDA

-

EBITDA basis not stated

Basis: Public source

Amounts paid and other reported values

Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.

Consideration: USD 420M

Reported cash purchase price for the specified business assets and assumed liabilities; subject to closing and post-closing adjustments based on inventory.

Basis

  • USD 420m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
  • Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
  • Implied EV / revenue is 4.79x, calculated from USD 420m value and USD 87.7m revenue.
  • Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
  • The $420 million cash purchase price is treated as estimated EV under FCR-211; it is an asset purchase price subject to closing and post-closing inventory adjustments, and no separate EV bridge is reported. B&G Foods’ unaudited pro forma filing reports $87.705 million of Pirate Brands net sales for FY 2017 and $46.202 million for the two quarters ended June 30, 2018. The FY 2017 price-to-sales ratio is approximately 4.79x by arithmetic, not a reported multiple. The two-quarter figure is not annualized. No EBITDA is established. The approximately $360 million net-of-tax-benefits amount is not gross consideration. 420000000 / 87705000 = approximately 4.79x. B&G Foods’ unaudited pro forma statement reports $87.705 million of Pirate Brands net sales eliminated for FY 2017; it also reports $46.202 million for the two quarters ended June 30, 2018, not annualized.

Source summary

The Hershey Company press release: Pirate Brands acquisition announcement

Confirmed

today announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands

Open source

The Hershey Company Form 8-K: completion of Pirate Brands asset acquisition

Confirmed

Hershey completed the acquisition of certain assets and assumption of certain liabilities

Open source

B&G Foods unaudited pro forma condensed consolidated financial statements

Confirmed

Net sales $ 1,646,387 $ (87,705 )

Open source