Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings) acquired by The Hershey Company
The Hershey Company acquired Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings), a US packaged snacks brand, on Sep 12, 2018.
Transaction summary
- Target
- Pirate Brands business (Pirate’s Booty, Smart Puffs and Original Tings)
- Acquirer
- The Hershey Company
- Seller
- -
- Announced
- 2018-09-12
- Geography
- United States
- Tags
- ConsumerFood & BeveragePackaged SnacksSnacks
- Type
- Asset Purchase
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-10-04
- Latest update
- 2026-10-04
Value and multiples
100% enterprise value
USD 420M
100% enterprise value | USD
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.79x
Period: FY 2017 2017
Basis: Derived from source data
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 420M
Reported cash purchase price for the specified business assets and assumed liabilities; subject to closing and post-closing adjustments based on inventory.
Basis
- USD 420m enterprise value is a FundComb estimate. Public sources reviewed confirm the transaction, but do not independently disclose every valuation input.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- Implied EV / revenue is 4.79x, calculated from USD 420m value and USD 87.7m revenue.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- The $420 million cash purchase price is treated as estimated EV under FCR-211; it is an asset purchase price subject to closing and post-closing inventory adjustments, and no separate EV bridge is reported. B&G Foods’ unaudited pro forma filing reports $87.705 million of Pirate Brands net sales for FY 2017 and $46.202 million for the two quarters ended June 30, 2018. The FY 2017 price-to-sales ratio is approximately 4.79x by arithmetic, not a reported multiple. The two-quarter figure is not annualized. No EBITDA is established. The approximately $360 million net-of-tax-benefits amount is not gross consideration. 420000000 / 87705000 = approximately 4.79x. B&G Foods’ unaudited pro forma statement reports $87.705 million of Pirate Brands net sales eliminated for FY 2017; it also reports $46.202 million for the two quarters ended June 30, 2018, not annualized.
Source summary
The Hershey Company press release: Pirate Brands acquisition announcement
Confirmedtoday announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands
Open sourceThe Hershey Company Form 8-K: completion of Pirate Brands asset acquisition
ConfirmedHershey completed the acquisition of certain assets and assumption of certain liabilities
Open sourceB&G Foods unaudited pro forma condensed consolidated financial statements
ConfirmedNet sales $ 1,646,387 $ (87,705 )
Open source