Wild acquired by Unilever
Unilever acquired Wild, a UK personal care brand, on Apr 1, 2025.
Preliminary: The announcement date, deal status and metric basis are not yet independently verified.
Transaction summary
- Target
- Wild
- Acquirer
- Unilever
- Seller
- -
- Announced
- 2025-04-01(unverified)
- Completed
- 2025-04-01
- Geography
- United Kingdom
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-08-11
- Latest update
- 2026-10-29
Value and multiples
100% enterprise value
GBP 230M
100% enterprise value | GBP
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $297M USD using FX date 2025-04-01 at 1.2894 GBP/USD.
EV / revenue
4.9x
Period: FY2023
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Reported Transaction Value: GBP 230M
The Guardian (1 April 2025) says the price was undisclosed but Wild is thought to be valued at £230m.
Basis
- The Guardian (1 April 2025) reports that the price was undisclosed but that Wild is thought to be valued at £230m. Wild’s sales were £46.9m in 2023, which gives an estimated 4.9x EV/revenue.
Other reviewed estimates
Earlier estimates and their sources.
Source summary
Unilever 2025 Full Year Results
Confirmed1 April 2025 Acquired 100% of Wild, a U.K. based company known for its natural, refillable deodorants
Open sourceWild co-founders land £100m from sale
Confirmedchanged hands for an undisclosed sum but is thought to be valued at £230m.
Open sourceWild co-founders land £100m from sale
ConfirmedIts sales jumped by 77% to £46.9m in 2023, resulting in its first pre-tax profit, of £509,000
Open sourceContinue your research
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