First Aid Beauty acquired by P&G
P&G acquired First Aid Beauty, a US skincare brand.
Transaction summary
Value and multiples
100% enterprise value
USD 250M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
4.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
-
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Rumored Value: USD 250M
Allure Google News result title dated 2018-07-19 states P&G reportedly bought First Aid Beauty for $250 million; full article was not fetched. Spreadsheet also listed USD 250m.
Basis
- Allure reported on 19 July 2018 that P&G bought First Aid Beauty for USD 250m; the price is unconfirmed. Revenue of USD 56m comes from FundComb’s comps spreadsheet and is not confirmed by a public source; USD 250m / USD 56m gives an estimated 4.5x revenue. The revenue period is not stated, and no EBITDA figure is available.
Source summary
P&G Acquires First Aid Beauty - WWD
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