Reebok International acquired by Authentic Brands Group
Authentic Brands Group acquired Reebok International, a Global apparel brand, on Mar 1, 2022.
Preliminary: The transaction value is not yet independently verified.
Transaction summary
- Target
- Reebok International
- Acquirer
- Authentic Brands Group
- Seller
- adidas AG
- Announced
- 2021-08-12
- Geography
- Global
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
EUR 2.1B
Unverified
100% enterprise value | EUR
Basis: Estimated
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
Approx. $2.5B USD using FX date 2021-08-12 at 1.1739 EUR/USD.
EV / revenue
1.49x
Period: FY2020
Basis: Public source
EV / EBITDA
-
EBITDA basis not stated
Basis: Public source
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: EUR 2.1B
Basis
- Approximate value: €2.1bn. Multiples use revenue of €1.41bn (FY2020).
Source summary
adidas sells Reebok to ABG for up to 2.1bn
Estimatedhas entered into a definitive agreement to sell Reebok to the Authentic Brands Group (ABG) for a total of up to €2.1 billion.
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