Color Wow acquired by L'Oréal S.A.
L'Oréal S.A. acquired Color Wow, an United States & United Kingdom hair care brand, on Sep 15, 2025.
Preliminary: The transaction value and EV/revenue are not yet independently verified.
Transaction summary
- Target
- Color Wow
- Acquirer
- L'Oréal S.A.
- Announced
- 2025-06-30
- Geography
- United States & United Kingdom
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- 100%
- First added
- 2026-10-31
- Latest update
- 2026-10-31
Value and multiples
100% enterprise value
USD 1.0B
Unverified
100% enterprise value | USD
Basis: Reported / rumored
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.33x
Unverified
Period: 2024
Basis: Estimated
EV / EBITDA
-
EBITDA basis not stated
Basis: Estimated
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 1.0B
Basis
- Press-reported value: US$1bn. Multiples use revenue of US$300m (2024). L'Oréal did not disclose terms; about US$1bn is the valuation the seller reportedly sought.
Source summary
The Wow Factors Behind L'Oréal's Estimated $1B Color Wow Buy
EstimatedMultiple industry sources report that Color Wow generates over $300 million in sales and was looking for a $1 billion payday.
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