Nutranext acquired by Clorox
Clorox agreed to acquire Nutranext, a vitamins & supplements brand, on Mar 12, 2018.
Transaction summary
- Target
- Nutranext
- Acquirer
- Clorox
- Seller
- WM Partners
- Announced
- 2018-03-12
- Geography
- -
- Tags
- CPGDietary SupplementsVitaminsVitamins & SupplementsVMS
- Type
- Acquisition
- Deal type
- Control
- Stake acquired
- -
- First added
- 2026-06-19
- Latest update
- 2026-06-19
Value and multiples
100% enterprise value
USD 700M
100% enterprise value | USD
Basis: Public source
Reported price is assumed to be 100% EV unless stated otherwise. Partial-stake estimates are qualified in the basis notes.
EV / revenue
3.5x
Period not stated
Basis: FundComb estimate
EV / EBITDA
14x
EBITDA basis not stated
Basis: FundComb estimate
Amounts paid and other reported values
Original reported amounts and bases; a stake payment is distinct from the estimated whole-company valuation.
Consideration: USD 700M
Google News RSS headline from NutraIngredients.com states Clorox agreed to acquire Nutranext for $700 million; full article was not fetched. Pasted spreadsheet size of 0.7 appears consistent with $0.7bn but is ambiguous on its own.
Basis
- USD 700m consideration is treated as publicly disclosed or derived directly from public source data.
- Valuation covers 100% of the target; the amount invested or paid for a stake is separate.
- EV / revenue: 3.5x.
- Revenue and multiple inputs are not fully disclosed in public transaction materials reviewed; treat the multiple as an estimate.
- No revenue or EBITDA amounts calculated because the confirmed value type and multiple basis/period are not sufficiently sourced.
Source summary
No public source summary has been published for this transaction yet.